Sr. Manager- I - MARKETING SC

Channel Marketing Job Description

Role Purpose

Drive marketing across distribution - Banca, Agency and partnerships to enhance brand presence, enable sales, and support business growth. Leverage data, digital, MarTech and AI to deliver scalable, high-impact marketing for partners, advisors and customers.

Key responsibilities

Develop channel-wise marketing strategy aligned to business goals

Lead campaigns Central campaigns, product launches, seasonal campaigns, acquisition and engagement programmes

Partner with Sales, Product, Digital, Brand and Analytics teams to co-create marketing plans

Build product and segment - specific communication based on insights and business | distribution needs

Support B2B and B2B2C distribution requirements through tailored marketing programmes

Drive advisor recruitment - focused marketing initiatives to support channel expansion

Strengthen partner and advisor engagement via digital, phygital and branch-level activations

Identify process inefficiencies and drive automation, AI-enablement, segmentation and campaign optimisation

Implement emerging technology solutions that enhance partner experience and marketing efficiency

Ensure strong brand visibility across partner networks and customer touchpoints

Track performance, ROI and insights for continuous improvement

Manage budgets, governance and compliance

Candidate Profile

MBA/PGDM in Marketing preferred

5 7 years in channel, BTL, distribution or product marketing (BFSI | LI preferred)

Strong understanding of AI tools, analytics, CRM, automation and dashboards

Ability to work with cross-functional teams and manage multiple stakeholders

Strong communication, innovation and project management skills