Sr. Manager - Ecommerce

Role & responsibilities

• Business Growth & P&L Ownership: Own and deliver the Annual Operating Plan (AOP) with full accountability for Top-line (Revenue) and Bottom-line (EBITDA/Contribution Margin) across marketplaces (Amazon, Flipkart, Meesho, Myntra, Nykaa etc. Plan and execute monthly/quarterly revenue and bottomline targets.
• Budgetary Control: Manage multi-crore monthly budgets across performance marketing, and platform promotions
• Team Leadership & Stakeholder Management: Lead and mentor a team, work cross-functionally with marketing, supply chain, finance, and brand teams, present performance insights and growth strategies to leadership.
• Portfolio Strategy: Define the channel-specific product mix. Decide which "hero" products (e.g., Whisky Smoke, Beard Oils) lead on marketplaces
• Performance Marketing Strategy: Oversee the PPC/AMS strategy. Move beyond execution to "Portfolio ROAS" management, balancing brand-building spends with high-intent conversion ads. Work closely with digital marketing teams on campaign planning and optimization. Use data to drive decision-making and continuous optimization
• Product Innovation: Identify "White Spaces" by analysing search trends and competitor gaps. Provide data-backed inputs to the R&D/NPD teams for new launches (e.g., trimmers, premium fragrances).
• Inventory Governance: Work with the Supply Chain and Demand Planning teams to ensure 98%+ fill rates. Prevent OOS (Out of Stock)
• Regional Disposition: Lead the strategy for Pan-India inventory placement (FBA/FBF/Regional Centers) to ensure "Next Day Delivery" for the urban Beardo consumer.
• Account management: Liaising with marketplace managers of Amazon, Flipkart etc for solving account issues, building relationships, aligning internal teams for success
• Operations and channel hygiene: Manage and oversee day-to-day operations of the E-commerce platform (viz. Amazon, Flipkart, Myntra, Ajio, etc.) Cover all activities including listing, forecasting, marketing, supply chain, payments reconciliation
• Listing Hygiene: Audits on listing - competition, own products, keywords, providing deep insights and inputs on observations, driving interventions to completion to achieve goal
• Dashboarding: Shift from manual reporting to automated, real-time BI. Monitor health metrics: CAC, LTV, Retention Rate, AOV, and Contribution Margin 1 & 2.
• Competitor Intelligence: Proactively track competitor pricing and share-of-voice (SOV) to drive tactical interventions.

Preferred candidate profile

• Experience: 610 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG.
• Platform Expertise: Deep knowledge of the Amazon/Flipkart
• Financial Acumen: Must understand the "Unit Economics" of eCommerce—shipping costs, payment gateway fees, marketplace commissions, and return rates (RTO).