Sr. Manager - Digital Marketing

Role Overview

Designation Title: Senior Manager - Digital Marketing

Department: Central

Business Unit: AAML

Group Company: Arvind Limited

Location: Ahmedabad

Work Mode: Onsite

Role Summary

• You will join Arvind Advanced Materials Limited (AAML) as Senior Manager - Marketing, based in Ahmedabad, and report to the Chief Strategy Marketing Officer.
• In this hands-on B2B role, you will help build AAML's marketing function with a primary focus on digital strategy, content development, and sales collateral.
• You will work closely with internal business, technical, and corporate communications teams, as well as external agencies, to strengthen AAML's brand presence and support demand generation.
• The role also includes marketing support for 2-3 exhibitions annually and coordination across AAML's three businesses: Human Protection, Composites, and Industrials.

Key Responsibilities

• Develop a prioritised digital marketing plan aligned with business goals, target customers, and available budgets.
• Manage day-to-day digital activity across website, SEO, LinkedIn, email, and paid campaigns, including content planning and coordination with agencies.
• Track engagement, enquiries, and lead sources, and use insights to improve content, channel choices, and spend.
• Work with sales and technical teams to understand products, applications, and customer needs, and translate these into clear, credible customer messages.
• Write and edit website copy, brochures, pitch decks, case studies, sample-book content, social posts, and video scripts for priority audiences and markets.
• Brief and review design, photography, and video work, ensuring technical claims are validated before publication.
• Maintain an organised library of current, approved collateral and incorporate feedback from sales teams.
• Manage agency briefs, timelines, quality, and agreed budgets for assigned projects, while coordinating internal inputs and approvals.
• Keep AAML's messaging and visual identity consistent across materials, working with the CSMO and corporate communications.
• Contribute content for PR and leadership communications as required.
• Coordinate marketing for 2-3 exhibitions annually, including event messaging, collateral, pre-event promotion, display and booth briefs, and lead capture.
• Work with vendors on production and logistics, and with sales on post-event follow-up.
• Agree priorities across the three businesses with the CSMO, maintain a simple marketing dashboard, and coordinate lead hand-off with sales and the CRM team.

Must-Have Skills

• 8-12 years of marketing experience with a strong record in B2B marketing
• Demonstrated personal contribution to digital activity and content creation
• Excellent writing, editing, and storytelling skills
• Ability to translate technical information into customer-facing communication
• Practical digital marketing judgement across channel selection, campaign planning, and performance interpretation
• Experience briefing and managing agencies or freelancers
• Strong project management and stakeholder management skills
• Ability to work independently and collaborate effectively with senior leaders, sales teams, and technical teams
• A portfolio demonstrating personal contribution to B2B content, collateral, and digital campaigns

Nice-to-Have Skills

• Experience in technical textiles, materials, manufacturing, chemicals, composites, or other B2B product businesses
• Exposure to export markets
• Experience with trade exhibitions
• Website/CMS management experience
• CRM lead tracking experience
• Marketing analytics exposure
• Practical use of AI tools to support content and campaign workflows
• Familiarity with presentation and basic design tools
• Relevant postgraduate qualification

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.