Sr. Manager - Digital Marketing

Reporting to the Chief Strategy Marketing Officer, the Marketing Lead will build this function largely from the ground up -crafting the digital marketing strategy, creating best-in-class content and collateral, and leading the organisation of events and exhibitions across all three business segments. This is a hands-on build-and-lead role for someone who can set strategy and execute it, and grow a small team and agency network over time.

Responsibilities:

Craft and own AAML's digital marketing strategy -website, SEO, LinkedIn and other channels, paid campaigns and marketing automation -to build inbound awareness and pipeline across segments and geographies.

Build content and collateral end to end: brand and product messaging, pitch decks, sample books, case studies, product and application videos, and social content.

Lead the planning and execution of events and exhibitions (India and international) -calendar, booth design and build, pre-produced display stock, giveaways, lead capture and post-show follow-up.

Develop and evolve brand identity and positioning across the group's business lines, including rebranding initiatives, in partnership with the CSMO and external agencies.

Set up marketing measurement and reporting -analytics, attribution, CRM lead-source and a dashboard -to track channel effectiveness and guide spend decisions.

Enable the sales teams with sales-ready assets and disciplined lead hand-off; partner with sales on periodic pipeline reviews.

Select and manage external agencies and partners (content, design, digital, PR, video) and manage the marketing budget with a start-small, measure, scale-up approach.

Build PR and thought-leadership presence through trade media, publications and leadership visibility in India and key export markets.

Recruit and develop a small marketing team as the function scales.

v Educational Background: Bachelor's degree in Marketing, Business, Communications or a related field. An MBA or postgraduate qualification in Marketing / Communications is preferred.

 

Experience:

812 years in marketing, with a strong track record in B2B / industrial marketing and demonstrable experience building or significantly scaling a marketing function or brand.

Hands-on experience across the three core pillars of this role: digital marketing, content creation, and events / exhibitions.

Prior experience building B2B brands will be a strong bonus.

AI fluency -practical use of AI tools across content, design, research and campaign operations -is a big bonus.

Experience marketing to export geographies (US / EU / SEA) is an advantage.

Required Skills:

Digital marketing: SEO / SEM, LinkedIn and paid social, Google Ads, email and marketing automation, and website / CMS.

Content and creative: strong writing, storytelling and editorial judgment; ability to brief and direct design, video and copy, in-house or via agencies.

Events and exhibitions: end-to-end management of trade shows and exhibitions, including booth / experience design and logistics.

Brand: positioning, messaging and brand-guideline development for a multi-segment business.

Analytics and martech: GA4, LinkedIn / Google ad managers, CRM, and UTM / attribution; able to turn data into spend decisions.

AI fluency: hands-on use of AI tools to accelerate content, design, research and campaign operations.

Design and video familiarity (e.g., Adobe Creative Suite / Canva and basic video).

Stakeholder management, project management and strong ownership; comfortable working with senior leadership, sales and business-unit heads.

Budget and agency management.

Preferred Industry Experience: B2B / industrial marketing -technical textiles, composites, materials, manufacturing, chemicals or allied industrial sectors. Strong candidates from other B2B sectors with proven brand and digital experience will also be considered.

Additional Requirements If Any:

Willingness to travel domestically and internationally for exhibitions, shoots, and customer / partner engagements.

A portfolio or work samples (campaigns, content, event execution) to be shared during the process.

Base location: Ahmedabad

Comfortable operating in a build-from-scratch environment with a strong bias for action