Sr Manager-Digital Marketing

Senior Manager / Senior Digital Marketing

Locations: Mohali & Lucknow Campuses | Chandigarh University

Position Overview

Chandigarh University is looking for an experienced Senior Manager Digital Marketing to lead and drive end-to-end digital marketing initiatives across campus, with a strong focus on lead generation, admissions, brand visibility, digital growth and conversions.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with admission and business objectives.
• Lead Performance Marketing campaigns across Google, Meta, YouTube, Display, Programmatic and other relevant platforms.
• Drive lead generation, lead quality, application and admission conversions through effective digital funnels.
• Develop and implement SEO, AEO & GEO strategies to improve organic visibility and digital discoverability.
• Manage social media marketing, content strategy and influencer marketing initiatives.
• Drive website growth, landing-page optimization and overall digital conversion performance.
• Manage Online Reputation Management (ORM) and strengthen the University's digital brand presence.
• Analyze campaign performance, customer journeys and conversion metrics to improve ROI and CPL.
• Monitor competitors, market trends and emerging digital channels to identify new growth opportunities.
• Collaborate with creative, content, branding, admissions and outreach teams for integrated campaigns.
• Manage external agencies, vendors and digital partners, ensuring effective execution and performance.
• Prepare regular MIS, dashboards and performance reports for senior management.

Skills & Expertise

Performance Marketing | Social Media Marketing | SEO | AEO | GEO | Website Growth | Influencer Marketing | ORM | Lead Generation | Funnel Management | Analytics & Reporting | Digital Branding

Candidate Profile

• 12+ years of experience in Digital Marketing, preferably within the Education / EdTech industry.
• Proven experience in handling large-scale lead generation and admission-focused campaigns.
• Strong understanding of digital marketing platforms, analytics and conversion optimization.
• Experience in managing substantial marketing budgets will be an advantage.
• Strong leadership, strategic thinking, analytical and stakeholder-management skills.
• Ability to work in a fast-paced, target-driven environment.

Locations

Mohali Campus
Lucknow Campus

Preference: Candidates with strong experience in the Education/EdTech sector and demonstrated expertise in admission-driven digital marketing will be preferred.