Sr Manager - Content & Strategy (B2B GTM)

How to Apply

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About Pixelo:

As a new age B2B demand generation and product company, we specialize in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customized to meet the individual needs of each client.

About the Role:

We're looking for a Senior Manager – Content & Strategy (B2B GTM) to lead integrated strategies across Content, Paid Ads, SEO, AEO, and GEO for B2B SaaS and technology companies. The role combines strategic thinking, campaign execution, performance optimisation, and team leadership to build brand visibility, generate demand, and drive measurable pipeline outcomes.

Key Responsibilities:

• Develop end-to-end B2B content and GTM strategies aligned with client business and revenue goals.
• Develop strategies for blogs, LinkedIn content, thought leadership, case studies, whitepapers, reports, landing pages, email campaigns, and other B2B content formats.
• Develop and execute paid advertising strategies across platforms such as LinkedIn Ads, Google Ads, Meta Ads and other relevant B2B channels.
• Plan paid campaigns based on ICP, funnel stage, campaign objective, offer, messaging, and business goals.
• Develop ad messaging, hooks, copy, creative concepts, CTAs, and landing-page recommendations.
• Monitor metrics such as CTR, CPC, CPL, conversion rates, MQLs, SQLs, and pipeline contribution to improve campaign performance.
• Build strategies across SEO, AEO, and GEO to improve visibility across traditional search and AI-powered discovery platforms.
• Develop strategies to improve brand visibility across Google, ChatGPT, Gemini, Perplexity, and other AI search experiences.
• Experiment with new content formats, messaging, audiences, channels, and campaign strategies.
• Collaborate closely with clients, writers, designers, paid media specialists, SEO teams, SDRs, and GTM teams.
• Present strategies, campaign plans, performance insights, and recommendations to clients.
• Manage multiple clients, stakeholders, and projects in a fast-paced B2B demand-generation environment.
• Lead and manage the content and strategy team, including setting priorities, delegating responsibilities, reviewing deliverables, providing feedback, and ensuring timely, high-quality execution.

Qualification:

• 3-6 years of experience in B2B content marketing, content strategy, demand generation, GTM, SaaS marketing, paid media, or a related field.
• Strong understanding of B2B SaaS marketing, demand generation, and GTM strategies.
• Proven experience developing content strategies and integrated marketing campaigns, not just creating content.
• Working knowledge of Paid Ads, particularly LinkedIn Ads, Google Ads and Meta Ads.
• Strong understanding of ICP, buyer personas, buyer journeys, funnel stages, and B2B purchasing behaviour.
• Working knowledge of SEO, AEO, and GEO/AI search.
• Strong research, analytical, and strategic thinking skills.
• Excellent written and verbal communication skills.
• Experience working with tools such as HubSpot, Google Analytics, Google Search Console, Ahrefs, Semrush, LinkedIn Campaign Manager, Google Ads, or similar platforms is a plus.
• Experience with thought leadership, founder-led content, ABM, outbound, or sales enablement is a plus.
• Strong ownership, attention to detail, and ability to manage multiple priorities in a fast-paced agency environment.

Contact information: [HIDDEN TEXT]