Sr. Manager - Brand, Digital & Events

Job Summary

Job Title: Sr. Manager - Brand, Digital Events (Senior Manager - Marketing)

v Grade: M2

v Manager: Mr. Param Bindra

v Overview:

AAML is a diversified manufacturer of high-performance and technical materials, spanning high-performance fabrics and garments, advanced composites, and industrial products, with a growing presence across India and export markets (US, EU and South-East Asia). We are building a modern marketing function to move from a legacy, sales-push model to a brand- and demand-led approach.

Reporting to the Chief Strategy Marketing Officer, the Marketing Lead will build this function largely from the ground up -crafting the digital marketing strategy, creating best-in-class content and collateral, and leading the organisation of events and exhibitions across all three business segments. This is a hands-on build-and-lead role for someone who can set strategy and execute it, and grow a small team and agency network over time.

Responsibilities

• Craft and own AAML's digital marketing strategy -website, SEO, LinkedIn and other channels, paid campaigns and marketing automation -to build inbound awareness and pipeline across segments and geographies.
• Build content and collateral end to end: brand and product messaging, pitch decks, sample books, case studies, product and application videos, and social content.
• Lead the planning and execution of events and exhibitions (India and international) -calendar, booth design and build, pre-produced display stock, giveaways, lead capture and post-show follow-up.
• Develop and evolve brand identity and positioning across the group's business lines, including rebranding initiatives, in partnership with the CSMO and external agencies.
• Set up marketing measurement and reporting -analytics, attribution, CRM lead-source and a dashboard -to track channel effectiveness and guide spend decisions.
• Enable the sales teams with sales-ready assets and disciplined lead hand-off; partner with sales on periodic pipeline reviews.
• Select and manage external agencies and partners (content, design, digital, PR, video) and manage the marketing budget with a start-small, measure, scale-up approach.
• Build PR and thought-leadership presence through trade media, publications and leadership visibility in India and key export markets.
• Recruit and develop a small marketing team as the function scales.

Education / Qualifications

• Educational Background: Bachelor's degree in Marketing, Business, Communications or a related field. An MBA or postgraduate qualification in Marketing / Communications is preferred.

Experience

• 8-12 years in marketing, with a strong track record in B2B / industrial marketing and demonstrable experience building or significantly scaling a marketing function or brand.
• Hands-on experience across the three core pillars of this role: digital marketing, content creation, and events / exhibitions.
• Prior experience building B2B brands will be a strong bonus.
• AI fluency -practical use of AI tools across content, design, research and campaign operations -is a big bonus.
• Experience marketing to export geographies (US / EU / SEA) is an advantage.

Required Skills

• Digital marketing: SEO / SEM, LinkedIn and paid social, Google Ads, email and marketing automation, and website / CMS.
• Content and creative: strong writing, storytelling and editorial judgment; ability to brief and direct design, video and copy, in-house or via agencies.
• Events and exhibitions: end-to-end management of trade shows and exhibitions, including booth / experience design and logistics.
• Brand: positioning, messaging and brand-guideline development for a multi-segment business.
• Analytics and martech: GA4, LinkedIn / Google ad managers, CRM, and UTM / attribution; able to turn data into spend decisions.
• AI fluency: hands-on use of AI tools to accelerate content, design, research and campaign operations.
• Design and video familiarity (e.g., Adobe Creative Suite / Canva and basic video).
• Stakeholder management, project management and strong ownership; comfortable working with senior leadership, sales and business-unit heads.
• Budget and agency management.

Preferred Industry Experience

• B2B / industrial marketing -technical textiles, composites, materials, manufacturing, chemicals or allied industrial sectors. Strong candidates from other B2B sectors with proven brand and digital experience will also be considered.

Additional Requirements

• Willingness to travel domestically and internationally for exhibitions, shoots, and customer / partner engagements.
• A portfolio or work samples (campaigns, content, event execution) to be shared during the process.
• Base location: Ahmedabad
• Comfortable operating in a build-from-scratch environment with a strong bias for action

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.