Sr. Lifecycle Manager, Engagement

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Lifecycle Manager, Engagement based in the United States.

As a Sr. Lifecycle Manager, Engagement, you will play a key role in shaping the customer journey from initial acquisition through long-term engagement and conversion. Working in a fast-paced, collaborative environment, you will design and optimize lifecycle marketing strategies that create personalized, data-driven experiences across multiple channels. This role combines strategic planning, experimentation, AI-powered personalization, and cross-functional collaboration to maximize customer value and business growth. You'll have the opportunity to influence customer engagement at scale while leveraging cutting-edge marketing technology and analytics. If you enjoy blending creativity with data to build exceptional customer experiences, this is an exciting opportunity to make a meaningful impact.

Accountabilities: Develop and execute the strategic roadmap for customer acquisition and onboarding experiences, optimizing both on-site and off-site engagement opportunities.

Lead the design, implementation, and continuous improvement of automated lifecycle programs, including welcome journeys, lead conversion campaigns, and cart or browse abandonment flows.

Identify new engagement opportunities throughout the customer lifecycle to improve conversion, retention, and customer satisfaction.

Drive personalization initiatives using zero-party data, AI-powered segmentation, predictive modeling, and gamification techniques to deliver highly relevant customer experiences.

Partner closely with teams across digital experience, merchandising, paid media, brand marketing, product management, and customer loyalty to ensure seamless customer journeys.

Monitor campaign performance, deliverability, database health, compliance, and customer engagement metrics while maintaining high standards for data quality and governance.

Establish a rigorous testing framework through A/B and multivariate experiments to continuously optimize campaign performance and achieve key business objectives.

Requirements

6+ years of experience in Lifecycle Marketing, CRM, Growth Marketing, or a related discipline within a fast-paced B2C e-commerce or direct-to-consumer environment.

Demonstrated success building strategic lifecycle marketing roadmaps that deliver measurable customer acquisition, engagement, and revenue growth.

Strong expertise with customer engagement platforms such as Klaviyo, Bloomreach, Iterable, or similar marketing automation technologies.

Experience collaborating with data science teams to implement AI and machine learning solutions, including predictive models and recommendation systems.

Advanced analytical skills with deep knowledge of A/B testing methodologies, campaign optimization, and marketing performance analysis; SQL proficiency is considered an advantage.

Solid understanding of email and SMS marketing regulations, including GDPR, CCPA, TCPA, and industry best practices.

Excellent communication, collaboration, organization, and project management skills, with a proactive mindset and strong attention to detail.

Benefits

Competitive salary of $115,000 – $125,000 depending on experience.

Fully remote position within the United States.

Comprehensive medical, dental, and vision insurance.

Paid vacation, paid time off, sick leave, and company holidays.

Short-term and long-term disability coverage and life insurance.

401(k) retirement savings plan.

Flexible Spending Accounts (FSA) and Employee Assistance Program.

Home office and internet stipends to support remote work.

Company-issued computer and employee product discounts.

Complimentary products upon joining and annual work anniversary gifts.

Collaborative, innovative work environment with opportunities for professional growth and cross-functional collaboration.

Regular team-building activities and a strong culture focused on creativity and continuous improvement.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1