HYDERABAD · FULLTIME
Sr Influencer Marketing Specialist
UWorld
Hyderabad · onsite · Posted 12d ago
Sourced from
Undisclosed6–8 yrsfulltimeHyderabad
Your match
?
Sign in to see your match score, skill gaps & tailored resume.
Section · 01
About this role
UWorld is a global leader in high-stakes exam preparation for medical, nursing, accounting, law, and college admissions. We are strategically expanding our influencer and partnership initiatives to strengthen brand visibility across both the US and India, ensuring that students, professionals, and institutions see UWorld as their trusted exam prep partner.
We are seeking an experienced Influencer & Partnerships specialist with experience in influencer marketing, affiliate partnerships, and community engagement. This person will be responsible for identifying, negotiating, and managing relationships with a diverse range of partners, including influencers, educators, student leaders, and aggregator/affiliate sites to drive UWorld s growth. The role has a dual focus on both the dynamic Indian market and established international markets (primarily US-focused), requiring strong networking skills, a deep understanding of compliance regulations, and a comprehensive grasp of the edtech/test prep ecosystem.
Key Responsibilities:
Influencer Management:
- Identify and onboard relevant influencers, student leaders, educators, and niche creators on platforms like YouTube, Instagram, and LinkedIn. Special emphasis will be placed on key figures in India s educational space.
- Manage the full lifecycle of influencer campaigns, including outreach, contract negotiation, content approval, execution, and performance tracking.
- Ensure strict compliance with FTC guidelines in the US and ASCI regulations in India for all sponsored content and disclosures.
- Build and maintain a robust database of tiered influencers (tier-1, tier-2, and micro-influencers) across UWorlds diverse product verticals (NCLEX, USMLE, SAT/ACT, CPA, CFA, NEET UG/PG, CMA).
Aggregator & Affiliate Partnerships:
- Identify and secure high-value partnerships with leading exam prep aggregator and review websites (e.g., TestPrep Insight, Crush the CPA Exam, College Consensus).
- Strategically build and scale affiliate relationships with comparison sites, bloggers, and educational reviewers to maximize referral traffic and conversions.
- Collaborate on co-branded content, guest blogs, webinars, and review placements to strengthen UWorld s organic visibility and referral traffic.
Community & Engagement:
- Proactively support and engage with student communities on platforms like Reddit, Quora, Discord, and exam-specific forums to build brand loyalty and gather insights.
- Collaborate with influencers to host live Q&As, webinars, and student panels to foster community and engagement.
- Monitor student sentiment, gather feedback, and analyze competitor positioning through community channels.
Strategy & Reporting:
- Create and execute a comprehensive annual influencer & partnerships roadmap that aligns with key product launches and broader marketing campaigns.
- Track performance against a set of key performance indicators (KPIs) to demonstrate the ROI of all initiatives.
- Provide regular insights and strategic recommendations to leadership to inform future scaling of partnerships.
- Stay at the forefront of the industry by monitoring competitor influencer strategies.
- 6-8 years of experience in influencer marketing, affiliate management, or digital partnerships, preferably within the edtech industry or a relevant digital marketing agency.
- Strong knowledge of the global exam prep and education influencer landscape, with a proven track record in both the US and India.
- Demonstrated success in negotiating influencer and affiliate deals that deliver measurable ROI.
- Expertise in FTC (US) and ASCI (India) guidelines for influencer disclosures and marketing compliance.
- Familiarity with affiliate tracking tools (e.g., Impact, ShareASale, or similar) is a plus.
- Exceptional communication, networking, and relationship management skills.
- Ability to work cross-functionally and seamlessly with teams in SEO, content, paid media, and product.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Let the agent run this one for you.
Tailored resume, auto-apply, and referral lookup — in under 2 minutes.
Section · 02
Skills
Community EngagementCFAcontract negotiationComputer Networksbrand visibilitybranded contentEdtechBlogsAccountingcomplianceAdmissionsMarketing CampaignsmarketingDigital MarketingNetworking SkillsCMAInfluencer Marketing
Section · Company
About UWorld
UWorld
EdTech
131
employees
2003
23 years old
Dallas, Texas
US
₹15.4L PA avg
Avg at UWorld
About
At UWorld, we create online test preparation resources that help students succeed on their high-stakes exams.
Industries
EdTech
Employee ratings
0 reviews
3.5/ 5
Employees rate it well for
Job Security39Work-Life Balance38
Find them on