Sr. Graphic Designer

Department: Creative

Location: Cocoma Digital HQ – Andheri West, Mumbai

Employment Type: Full-time (On-site)

Overall Experience: 7+ years in Graphic Design.

Graphic Design Manager Experience: Minimum 2+ years working in a Graphic Design Manager/Asst. Manager role.

Industry Background: Entertainment, Social Media, Digital Marketing, Advertising, Creative, Media, or Agency experience is mandatory.

Reporting To: Creative Head

About Cocoma Digital & Studios

Cocoma Digital & Studios is a fast-growing creative and marketing powerhouse managing multiple brands and sister companies. Our digital wing specialises in YouTube growth strategy, social media marketing, performance-driven content development, creator collaborations, and digital branding. Our studios division delivers world-class post-production solutions for films, web series, television, and digital entertainment while providing localisation and adaptation services for international content.

At Cocoma, creativity meets technology. We believe great design today isn't just about aesthetics, it's about storytelling, performance, innovation, and intelligent use of AI to create content that stands out across every screen.

Role Overview

We're looking for an experienced Senior Graphic Designer & Visualizer who combines exceptional design thinking with strong visualization skills and AI-powered creativity.

This role goes beyond designing social media posts; you'll lead visual campaigns across OTT properties, YouTube channels, entertainment brands, creator partnerships, performance marketing, and corporate branding.

You'll mentor designers, build compelling visual identities, create high-performing YouTube thumbnails, design presentation decks, and leverage AI tools to accelerate ideation and production without compromising creative quality.

If you're someone who loves creating impactful visuals, exploring AI workflows, and setting creative benchmarks, we'd love to have you on our team.

Key Responsibilities

Creative Direction & Visualization

• Lead the conceptualization and execution of creative campaigns across digital, OTT, entertainment, and social media platforms.
• Transform briefs into visually compelling concepts that align with brand strategy and campaign objectives.
• Design key visuals, campaign creatives, promotional assets, posters, banners, and branding materials.
• Create visually engaging presentations, pitch decks, proposals, and marketing collateral.
• Develop innovative visual systems that maintain consistency across multiple brands and platforms.

AI-Powered Design & Innovation

• Leverage AI tools to accelerate concept generation, creative exploration, mood boards, mockups, and design production.
• Utilize Generative AI to create references, backgrounds, textures, compositions, and visual concepts.
• Enhance productivity by integrating AI into creative workflows while maintaining originality and brand integrity.
• Stay updated with emerging AI technologies and introduce innovative workflows to improve efficiency and creative output.

Digital & Social Media Design

• Design engaging creatives for Instagram, Facebook, LinkedIn, YouTube, OTT campaigns, and performance marketing.
• Create scroll-stopping YouTube thumbnails that improve click-through rates and audience engagement.
• Design assets optimized for multiple formats, including:
• 16:9
• 9:16
• 1:1
• Carousel posts
• Display ads
• Stories
• Create static and motion-ready creatives for digital campaigns.

Brand Identity & Marketing Communication

• Maintain visual consistency across all Cocoma brands and client accounts.
• Design logos, brand identities, visual guidelines, and campaign assets.
• Create event branding, merchandise concepts, internal communication creatives, and corporate presentations.
• Support employer branding and recruitment campaigns with engaging visual communication.

Leadership & Collaboration

• Lead, mentor, and review the work of junior graphic designers.
• Collaborate with Creative Directors, Video Editors, Motion Designers, Content Writers, Marketing teams, and Account Managers.
• Participate in brainstorming sessions and contribute innovative campaign ideas.
• Ensure timely delivery while maintaining the highest creative standards.

Quality & Creative Excellence

• Maintain pixel-perfect execution across all deliverables.
• Ensure consistency in typography, layout, color systems, and branding.
• Organize creative assets, templates, and project files efficiently.
• Keep up with the latest design trends, entertainment marketing, YouTube best practices, and digital-first visual storytelling.

Required Skills & Qualifications

• 4+ years of professional experience in Graphic Design, Creative Agencies, Media, Entertainment, OTT, or Digital Marketing.
• Proven experience leading or mentoring a team of designers.
• Strong portfolio showcasing branding, digital campaigns, YouTube creatives, presentations, and marketing assets.
• Excellent understanding of typography, layout, composition, color theory, and visual hierarchy.
• Experience designing for YouTube, OTT, entertainment, lifestyle, fashion, or consumer brands is highly preferred.
• Ability to manage multiple projects under tight deadlines.
• Excellent communication, presentation, and leadership skills.

AI Skills (Preferred)

• Experience using Generative AI for creative ideation and design production.
• Strong prompt-writing skills for image generation and creative exploration.
• Understanding of ethical AI usage and originality in creative work.
• Familiarity with AI-assisted image enhancement, background generation, mockups, and asset creation.
• Ability to integrate AI into day-to-day design workflows while maintaining high creative standards.

Tools & Technical Proficiency

Design Software

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe After Effects (Basic Motion Graphics)
• Adobe Lightroom
• Adobe Creative Cloud
• Figma

AI Creative Tools

• Adobe Firefly
• Midjourney
• ChatGPT
• DALL·E
• Canva AI (Magic Studio)
• Ideogram
• Leonardo AI
• Runway
• Krea AI
• Magnific AI
• Remove.bg
• Topaz Photo AI

Productivity & Collaboration

• Google Workspace
• Microsoft Office
• Notion
• Frame.io

A Day at Cocoma – Senior Graphic Designer & Visualizer

Your day starts with brainstorming campaign concepts and exploring AI-assisted creative directions. By afternoon, you're designing YouTube thumbnails, developing key visuals for an OTT campaign, reviewing your team's work, and collaborating with video editors to create cohesive cross-platform experiences. Before the day ends, you've delivered impactful designs that are ready to captivate audiences across social media, YouTube, and digital platforms.

At Cocoma, every design tells a story. Every campaign builds a brand. Every idea has the power to inspire millions