Sr Executive - Web Specialist

Responsibilities

• Manage and maintain multiple brand websites, ensuring content accuracy, consistency, and alignment with brand guidelines.
• Publish and update products, landing pages, campaigns, blogs, banners, promotional content, and seasonal offers.
• Coordinate website updates with Marketing, Creative, Ecommerce, CRM, Merchandising, and Business teams.
• Build and launch campaign landing pages, ensuring timely and accurate execution for product launches, promotions, and events.
• Maintain publishing calendars, perform regular website audits, and proactively identify broken links, outdated content, and usability issues.
• Monitor website performance and user behaviour to identify opportunities for improving navigation, customer journeys, page speed, and conversion rates.
• Optimise forms, CTAs, landing pages, metadata, page structure, internal linking, image tags, and other on-page SEO elements.
• Support A/B testing initiatives and implement UX and SEO recommendations to improve organic visibility and conversion performance.
• Monitor website health, Core Web Vitals, and accessibility standards while coordinating with internal teams and SEO partners on optimisation initiatives.
• Track website performance using Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft Clarity, and other reporting tools.
• Monitor key website metrics including traffic, engagement, conversions, bounce rate, campaign performance, and user behaviour.
• Prepare regular performance reports and recommend improvements based on data-driven insights.
• Ensure campaign tracking, tagging, and measurement are implemented accurately.
• Coordinate with developers, agencies, and technology partners for website enhancements, issue resolution, releases, and feature deployments.
• Support CMS administration, troubleshoot website issues, and ensure website security, uptime, and compliance.
• Perform end-to-end QA for all website updates, testing functionality, responsiveness, forms, customer journeys, integrations, and checkout flows across desktop, tablet, and mobile devices.
• Escalate and resolve issues promptly to ensure a seamless customer experience.

Requirements

• Hands-on experience with CMS platforms such as WordPress, Shopify, Magento, Salesforce Commerce Cloud, or similar.
• Strong understanding of HTML and CSS; working knowledge of JavaScript is an advantage.
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft Clarity, and SEO tools.
• Good understanding of website performance optimisation, UX principles, SEO, and Core Web Vitals.
• Strong analytical, problem-solving, project coordination, and stakeholder management skills.
• High attention to detail with the ability to manage multiple priorities in a fast-paced environment.

Job Details

• Job Title: Senior Executive Web Specialist
• Job Type: Full time
• Location: Karnataka, India
• Experience: 3-5 years

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.