Sr Executive ? Marketing, Biosimilars ? Emerging Markets

• Develop marketing strategies for assigned biosimilar brands across Emerging Markets.
• Define product positioning, value proposition, target segments and key communication pillars.
• Translate global/central strategy into practical country-level marketing approaches.
• Develop annual brand plans and strategic marketing priorities.
• Support lifecycle-management strategies for established products.

• Analyze market size, growth, competitor landscape, pricing and market-access dynamics.
• Develop competitor profiles for major originator biologics and biosimilars.
• Track new biosimilar launches, regulatory developments and competitive activities.
• Develop market-attractiveness assessments for potential new products.

• Lead development of cross-functional launch plans for new biosimilar products.
• Develop launch-readiness checklists covering:
  • Regulatory status.
  • Pricing.
  • Supply.
  • Medical preparation.
  • KOL engagement.
  • Marketing material.
  • Field-force training.
  • Institutional targeting.
• Coordinate launch activities across Commercial, Medical, Regulatory and Supply Chain teams.
• Monitor post-launch performance and recommend corrective interventions.

• Develop scientifically accurate promotional and educational materials in collaboration with Medical Affairs.
• Prepare:
  • Product visual aids.
  • Product presentations.
  • Leave-behind materials.
  • Digital content.
  • Product FAQs.
  • Competitive response guides.
  • Launch toolkits.
• Ensure all promotional materials comply with internal and applicable market requirements.

• Work closely with country managers and local marketing teams.
• Support adaptation of central marketing strategy for different markets.
• Conduct regular portfolio/brand discussions with country teams.
• Identify markets requiring additional marketing intervention.
• Support campaigns addressing specific commercial or competitive challenges.

• Develop product and marketing training modules.
• Conduct product-strategy and competitive-positioning training with Medical Affairs.
• Support development of field communication and objection-handling tools.
• Coordinate with SFE to assess effectiveness of field implementation.

• Coordinate with Medical Affairs regarding KOL mapping and scientific programs.
• Support development of advisory boards, speaker programs and scientific educational activities within compliance requirements.
• Assist markets in planning major congress and scientific engagement activities.

• Monitor brand performance versus targets and market potential.
• Analyze trends by market, region, product and customer segment.
• Identify gaps and recommend corrective commercial actions.
• Prepare periodic portfolio performance reports for Emerging Markets leadership.

• B.Pharm / M.Pharm / PharmD / Biotechnology / Life Sciences qualification.
• MBA/PGDM in Marketing is strongly preferred.

• Approximately 58 years of pharmaceutical marketing/product-management experience.
• Experience managing specialty products strongly preferred.
• Exposure to biologics, biosimilars, oncology, rheumatology, nephrology or other specialty therapies is desirable.
• Experience supporting multiple countries or international/Emerging Markets would be an advantage.

• Strong product-management fundamentals.
• Ability to interpret clinical and scientific information.
• Strong understanding of pharmaceutical marketing.
• Market and competitor analysis.
• Brand planning.
• Launch management.
• Excellent PowerPoint and presentation capability.
• Strong analytical skills.
• Ability to work with culturally diverse teams across different geographies.

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