Sr Executive - Influencer Marketing

Were looking for a driven and experienced Senior Influencer Marketing Executive to join our team. If you have a strong track record of managing influencer campaigns end-to-end, enjoy mentoring junior team members, and can think strategically about creator partnerships, wed love to hear from you.

Key Responsibilities

- Lead and manage end-to-end influencer marketing campaigns, from planning to execution and reporting.

- Assist in ideation and strategizing influencer campaigns aligned with client objectives and brand positioning.

- Research, identify, and onboard relevant influencers and content creators across multiple platforms.

- Own influencer outreach, negotiations, contracting, and relationship management.

- Oversee campaign timelines, deliverables, and approvals, ensuring smooth and timely execution.

- Guide and review the work of junior executives involved in campaign coordination.

- Track and analyze campaign performance, preparing post-campaign reports with actionable insights and recommendations.

- Stay ahead of social media trends, the creator landscape, and emerging content formats to inform strategy.

- Act as a key point of contact for internal teams and clients, ensuring campaign objectives are consistently met.

- Maintain and continuously build influencer databases and campaign documentation.

- Contribute to pitch decks and campaign strategy presentations for prospective and existing clients.

Requirements

- Bachelors degree in Marketing, Mass Communication, Business, or a related field.

- 2-4 years of experience in Influencer Marketing, Social Media, or Digital Marketing, with strong exposure to Influencer outreach and campaign management.

- Strong understanding of Instagram, YouTube, LinkedIn, and other social media platforms, along with influencer marketing tools and analytics.

- Proven experience in influencer research, outreach, negotiation, campaign coordination, and execution.

- Demonstrated ability to ideate and strategize campaigns based on client briefs and market trends.

- Excellent communication, negotiation, and relationship management skills.

- Strong organizational and multitasking skills, with the ability to manage multiple campaigns and mentor junior team members simultaneously.

- Proficiency in Microsoft Excel and Google Sheets.

- Passion for digital marketing, influencer trends, and the evolving creator ecosystem.