Sr. Executive Digital Marketing

Job Description:

The ideal candidate will be responsible for managing digital campaigns, optimizing lead generation strategies, and enhancing brand presence across online platforms.

Key Responsibilities:

• Develop and execute effective SEO strategies to enhance website rankings and increase organic traffic.
• Plan, manage, and optimize Google Ads campaigns to achieve maximum return on investment (ROI).
• Create, manage, and optimize Meta Ads (Facebook and Instagram) to drive engagement, leads, and conversions.
• Oversee social media marketing activities, including content creation, scheduling, and performance analysis.
• Utilize LeadSquared CRM to track, manage, and nurture leads efficiently throughout the sales funnel.
• Monitor and analyze digital marketing campaign performance, delivering data-driven insights and actionable recommendations.
• Stay informed about the latest digital marketing trends, tools, and algorithm updates to ensure ongoing effectiveness

Key Skills Required:

SEO On-page & off-page optimization, keyword research, content strategy
Google Ads PPC campaigns, keyword bidding, ad copywriting, performance tracking
Meta Ads (Facebook & Instagram Ads) – Campaign setup, audience targeting, budget management
Social Media Marketing – Strategy, content creation, community engagement
LeadSquared CRM – Lead management, automation, analytics, campaign tracking

Requirements:

• 3-5 years of hands-on experience in digital marketing.
• Strong analytical skills and proficiency in tools like Google Analytics, Google Ads Manager, Meta Business Suite, and LeadSquared CRM.
• Excellent communication and problem-solving skills.
• Ability to work independently and in a team environment.