Sr Executive-Digital Marketing

Job Summary

Position Summary: Responsible for driving our organic presence across platforms, support influencer collabs, coordinate shoots, and keep an eye on what's happening in the lifestyle jewellery space

Principal Accountabilities

• Social Media Content Planning: Assist in creating monthly content calendars for Instagram and YouTube Shorts; Schedule and post content, ensuring a consistent and distinct brand voice; Monitor engagement and performance, and recommend tweaks when needed
• Content Creation Coordination: Work with design and copy teams to put together visually engaging and on-trend content; Help plan themes around festivals, product launches, or Gen Z moments; Make sure everything looks and sounds like Glow
• Influencer Shoot Support: Help shortlist and manage micro-influencers and content creators; Coordinate shoot planning, approvals, and timelines; Support with behind-the-scenes coordination for campaign films and photoshoots
• Brand Market Awareness: Keep an eye on what similar jewellery or lifestyle brands are doing; Share insights, trends, and ideas that can make Glow stand out; Spot Gen Z content cues we should act on
• Agency Team Coordination: Liaise with creative agencies for campaign assets; Share clear briefs and timelines, and follow up to make sure everything is on track; Work alongside product, retail, and in-store teams to keep things aligned

Key Requirements

• Qualification: Any Graduate
• 4-6 years of experience in digital marketing, content, or brand roles
• You've worked with lifestyle, jewellery, or fashion brands (preferred, not mandatory)
• Strong sense of design and storytelling for Gen Z audiences
• Familiar with Instagram tools, Canva, Google Sheets, and trend tracking
• Curious, collaborative, organized, and genuinely excited about building a brand
• Interested candidates Send Your Profiles To

Job Details

• Job Category: Digital Marketing
• Job Type: Full Time
• Job Location: Bangalore
• Industry: jewellary Diamond

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