Sr. Executive - Digital Marketing

Job Description Responsibilities

• Manage and execute performance marketing and digital marketing activities across Social Media, WhatsApp Marketing, SEM/SEO, and Data Analysis.
• Manage Social Media Marketing activities and work with social media management tools such as HubSpot, Sprinklr, Sprout Social, Hootsuite, or similar platforms.
• Manage SEO activities including AI SEO, On-Page Optimization, Off-Page SEO, Technical SEO, and Local SEO as applicable.
• Execute and optimize Paid Media campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
• Handle WhatsApp Marketing, including WhatsApp Business account management and relevant WhatsApp marketing tools such as CleverTap, Yellow.ai, or similar platforms.
• Work on Salesforce Sales Cloud or Zoho CRM and demonstrate relevant hands-on experience.
• Analyze campaign and digital marketing data, prepare insights, and support performance improvement.
• Manage stakeholders effectively and maintain excellent communication with internal and external teams.

Work Experience (Min. & Max.)

6-8 yrs in Digital Marketing Performance Marketing

Desired Profile of the Candidate

• Hands-on experience in Digital Marketing Performance Marketing with strong exposure to Social Media Marketing, WhatsApp Marketing, SEM/SEO, and Data Analysis.
• Mandatory experience with Salesforce Sales Cloud or Zoho CRM; candidate should be able to explain relevant hands-on experience.
• Mandatory experience with Social Media tools; candidate should specify tools used, such as HubSpot, Sprinklr, Sprout Social, Hootsuite, or similar.
• SEO experience is required; candidate should specify experience in AI SEO, On-Page Optimization, Off-Page SEO, Technical SEO, and/or Local SEO.
• Hands-on Paid Media experience with Google Ads, LinkedIn Ads, Meta Ads, or similar platforms.
• Experience in WhatsApp Marketing, including WhatsApp Business account handling and tools such as CleverTap, Yellow.ai, or similar platforms.
• Strong stakeholder management skills and excellent communication skills.
• Salesforce Marketing Cloud experience is good to have.

Basic UG Qualification

Graduate in Marketing / Digital Marketing / Business Administration or relevant field

PG Qualification

MBA / PGDM in Marketing or relevant field.