Sr. Executive - Content Marketing

Responsibilities:

• Content Operations and Engagement:

1. Upload, merge, and optimize content on the Content Management System (CMS)

2. Ensure all-around consistency (style, fonts, images, and tone) and SEO-friendliness

in the content creation process.

3. Develop, review and edit the content, including articles, tutorials, ebooks, landing

pages and other marketing materials, to prepare it for publication.

• Banner Promotions and Page Optimization:

1. Regularly create and update banners for free and paid courses.

2. Assist in the periodic analysis and optimization of banners and on-page optimization.

3. Support the creation and addition of text CTAs to FRS pages to enhance user

4. engagement and conversion.

Qualifications:

• 1-2 years of experience in content marketing, with a proven track record of success in EdTech

marketing.

• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously with meticulous attention to detail.
• Familiarity with content management systems and basic HTML/CSS is preferred.
• Proven experience with Design tools like Adobe Suite or Canva will be an advantage.

• Experience in content creation for various formats, including blog posts, articles, website copy,

and video scripts.

• Creative and analytical thinker with strong problem-solving skills.
• Ability to write in a variety of styles and formats for multiple audiences.
• Experience with AI-powered content generation tools preferred.

What You Will Learn:

• Hands-on experience in content operations and digital marketing within a leading online

learning

company.

• In-depth knowledge of content management and optimization tools.
• Real-world skills in managing and executing marketing strategies that impact business growth

and learner engagement.

• Opportunity to work in a collaborative environment with cross-functional teams