Sr. Executive Brand & Social Media

We are seeking a dynamic and creatively driven Brand & Social Media Manager to lead brand storytelling and digital presence for our premium cosmetics portfolio. This role sits at the intersection of brand strategy and social media execution ideal for someone who understands the nuances of luxury beauty positioning in the Indian market while staying ahead of platform trends.

Key Responsibilities

Brand Strategy & Management

• Own and evolve the brand identity, tone of voice, and visual guidelines across all consumer touchpoints
• Develop annual brand calendars aligned with product launches, festive seasons, and category moments
• Conduct competitive analysis and market research to identify positioning opportunities within India's premium beauty landscape
• Collaborate with product/R&D teams on new launch narratives and go-to-market storytelling
• Ensure brand consistency across e-commerce (own D2C + marketplaces), retail, and offline collateral

Social Media Management

• Build and execute the social media strategy across Instagram, YouTube, Facebook, Pinterest, and emerging platforms
• Manage the content calendar — reels, static posts, stories, and long-form content — in collaboration with creative and design teams
• Drive influencer and creator partnerships (macro, micro, and nano) suited to premium/luxury positioning
• Monitor community engagement, respond to trends, and manage brand reputation online
• Track social commerce performance and collaborate with performance marketing on paid social campaigns

Analytics & Reporting

• Define and track KPIs: engagement rate, follower growth, share of voice, sentiment, conversion from social
• Present monthly brand health and social performance reports to leadership
• Use data-led insights to optimize content strategy and campaign spends

Cross-functional Collaboration

• Work closely with Creative, Performance Marketing, PR, and Sales teams for integrated campaigns
• Liaise with external agencies (creative, performance marketing, PR, influencer management) and manage vendor relationships
• Support offline activations, pop-ups, and events with brand-aligned social amplification

Requirements

Experience

• 5 - 8 years of experience in brand marketing and social media, preferably within beauty, fashion, or premium lifestyle categories
• Prior experience with a D2C or premium/luxury brand in India strongly preferred
• Proven track record of growing social channels and running successful influencer campaigns

Skills

• Strong understanding of the Indian beauty consumer, regional nuances, and festive/cultural marketing calendars
• Excellent copywriting and storytelling skills; sharp eye for premium aesthetics
• Working knowledge of social media analytics tools (Meta Business Suite, Hootsuite, or similar) and basic understanding of paid social
• Familiarity with influencer marketing platforms and negotiation
• Comfortable working with design/video teams to brief and review creative output

Education

• Bachelor's/Master's degree in Marketing, Mass Communication, or related field (MBA preferred but not mandatory)

What We Offer

• Competitive compensation
• Product allowance and employee discounts
• Opportunity to shape the voice of a growing premium beauty brand in India

Collaborative, creativity-first work culture