Sr. Executive / Assistant Manager Marketing (Hridayum Restaurant)

ABOUT HRIDAYUM

Hridayum is a premium health and wellness dining destination rooted in the belief that food is medicine and community is nourishment. Our outlet in Mohali is designed to be more than a restaurant; it is a living, breathing wellness experience. We host everything from coffee conversations to bhajan raves, and we are looking for someone who can make Hridayum the most talked-about destination in the city.

ROLE OVERVIEW

We need a high-energy, digitally native Sr. Executive / Assistant Manager Marketing who lives and breathes social media, wellness culture, and community building. This is not a desk job. You will be out in the city activating communities, building relationships, curating experiences, and making Hridayum a name that every health-conscious person in Mohali knows and loves.

KEY RESPONSIBILITIES

• Drive visibility and footfall through hyperlocal marketing initiatives across gyms, corporate offices, wellness communities, and social circles.
• Plan, coordinate, and execute BTL activations in partnership with the agency including pop-ups, collaborations, wellness events, and in-store experiences.
• Conceptualise and execute signature brand events such as coffee raves, bhajan evenings, and wellness workshops that reinforce the Hridayum identity.
• Manage and grow the brand's social media presence across Instagram, Reels, and other relevant platforms with consistent, high-quality content.
• Create original content (photos, short videos, reels) as a creator-first marketer who can tell the Hridayum story authentically.
• Leverage personal network and influencer contacts in the Mohali health, fitness, and lifestyle space to build brand advocacy.
• Activate corporate tie-ups and gym partnerships for delivery deals, catering arrangements, and group dining experiences.
• Track digital performance metrics and report on campaign effectiveness with a clear view on what is working and what needs adjustment.

IDEAL CANDIDATE PROFILE

• Young, market-savvy professional with a genuine passion for health, fitness, and wellness.
• Active content creator or micro-influencer with a personal following on Instagram or similar platforms (mandatory).
• Established contacts in local gyms, corporate offices, and wellness communities in and around Mohali.
• Strong grip on social media strategy, content creation, and platform algorithms.
• Energetic, self-motivated, and deeply committed to the brand and its mission.
• Comfortable being the face of the brand at events and in content.
• Excellent interpersonal and communication skills in Hindi and English.

WHAT WE OFFER

• A platform to build Mohali's most exciting wellness dining brand.
• Creative freedom to bring your own ideas and execute them.
• A collaborative, purpose-driven team that believes in holistic living.

Preferred candidate profile

• Candidate must have 3-5 years exp in same Brand Activation profile.
• Must have good communication skill.
• Female Preferred.

Restaurant Link - http://hridayumfoods.com