Sr eCommerce Marketing Manager - Shopify

Roles and Responsibilities

• Grow the channel and achieve revenue and income goals
• Develop and execute comprehensive ecommerce marketing strategies to drive sales growth, brand awareness, and customer engagement across our website on Shopify
• Manage and optimize performance marketing campaigns on Google Ads, Facebook Ads, SMS Marketing, Klaviyo, and email marketing channels.
• Collaborate with cross-functional teams to launch new products and services across online and offline channels.
• Analyze campaign performance data to inform future marketing decisions and improve ROI.
• Stay up-to-date with industry trends and best practices in ecommerce marketing to continuously improve skills.
• Create new listings and manage catalogue.
• Leverage channels such as SMS, Email, Google Ads etc.
• Plan, coordinate, and execute digital marketing campaigns across channels (social media, email, SEO, Google,CPS, content).

Ideal Candidate:

• Has 5+ years of eCommerce experience driving website sales.
• Has experience growing brands online.
• Is very well versed with Shopify, Klaviyo, Google Ads
• Has deep experience and understand nuances of identifying customers and reaching them.
• Has worked during night time and has no issue working in US timezone
• Understand business fundamentals and is comfortable with numbers.
• Excellent communication skills

Benefits:

• This role is eligible for profit share bonus as variable component
• 10 Holidays
• 12 leaves