Sr. Director, Media Strategy

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Director, Media Strategy based in United States.

This senior leadership role offers the opportunity to define and execute innovative, full-funnel media strategies that drive long-term brand growth and customer acquisition. You will oversee significant media investments across diverse channels while shaping data-driven campaigns that elevate brand awareness, consideration, and market impact. Working in a highly collaborative, remote environment, you will partner with Growth, Brand, Creative, and Analytics teams to transform consumer insights into measurable business outcomes. The position combines strategic leadership, analytical expertise, and creative thinking to identify new media opportunities, optimize investments, and foster innovation. You will also lead and mentor a high-performing media team, helping build a culture of experimentation, performance excellence, and continuous learning.

Accountabilities: Develop and lead comprehensive upper- and mid-funnel media strategies that strengthen brand equity while supporting customer acquisition and business growth.

Manage substantial multi-million-dollar media budgets across channels including video, connected TV (CTV), out-of-home (OOH), social media, influencer marketing, audio, podcasts, sponsorships, partnerships, and emerging platforms.

Define strategic media investment frameworks that align awareness and consideration objectives with overall business performance.

Identify and execute innovative media placements, sponsorships, collaborations, and partnership opportunities that expand audience reach and enhance brand visibility.

Leverage AI-powered solutions, emerging technologies, and evolving media channels to drive innovation and maintain competitive advantage.

Partner with analytics teams to translate marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality studies, and brand research into actionable media strategies.

Monitor campaign effectiveness through performance metrics, brand health indicators, and consumer research to continuously optimize targeting, messaging, and media allocation.

Collaborate closely with Creative, Performance Marketing, Brand, and Analytics teams to align messaging, investment decisions, and long-term growth strategies.

Lead, mentor, and develop a team of media professionals while fostering a culture of collaboration, innovation, accountability, and continuous improvement.

Requirements

Bachelor's degree or equivalent professional experience in Marketing, Business, Communications, or a related field.

12+ years of experience in media strategy, brand marketing, growth marketing, or related leadership roles.

Proven experience within a direct-to-consumer (DTC) or eCommerce business environment.

Extensive expertise in upper- and mid-funnel media planning across digital, video, CTV, audio, influencer, OOH, partnerships, and integrated media channels.

Strong knowledge of brand research platforms such as Ipsos, Numerator, Circana, Muck Rack, Hootsuite, or comparable tools.

Solid understanding of marketing measurement methodologies, including MMM, MTA, incrementality testing, and attribution modeling.

Demonstrated success managing large-scale media budgets and optimizing investments based on performance insights.

Strong analytical skills with advanced proficiency in Microsoft Excel and experience working with large datasets and marketing analytics platforms.

Excellent communication, presentation, storytelling, and executive stakeholder management skills.

Proven ability to build high-performing teams, lead cross-functional initiatives, and deliver measurable business results through integrated brand and performance marketing.

Benefits

Competitive annual base salary ranging from $190,000 to $210,000 USD , with compensation based on experience, skills, and qualifications.

Fully remote work environment offering flexibility across the United States.

Comprehensive medical, dental, and vision insurance, including Flexible Spending Account (FSA) options.

401(k) retirement plan with employer matching contributions.

Quarterly bonus program.

Flexible paid time off.

Two company-wide wellness breaks each day.

Complimentary lunch twice per week through meal delivery services.

Monthly wellness, internet, and mobile phone stipends.

Annual learning and professional development allowance.

Complimentary meditation app membership.

Free product subscription.

Pet insurance discounts and additional employee benefit programs.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1