Sr. Digital Marketing Specialist

Location: Noida

Employment Type: Full-Time

Role Overview

We are seeking a highly strategic and execution-driven Sr. Digital Marketing Specialist to own and scale organic marketing efforts and the conversion ecosystem. The role will focus on advanced technical SEO, high-intent content strategy, Generative Engine Optimization (GEO), funnel intelligence, qualified organic traffic, lead qualification, and conversion optimization.

Essential Qualifications

• Bachelor's/Master's degree in Business, Marketing, or a related field.
• Proven experience working in a B2B IT Services environment.

Key Skills

• Digital Marketing
• SEO
• SEO Tools
• Funnel Creation
• Email Marketing
• Generative Engine Optimization (GEO)
• Lead Generation
• Conversion Optimization
• Analytics & Tracking
• CRM Tools

Key Responsibilities

• Own and manage website traffic growth, focusing on both traffic volume and quality through SEO, content, and social media.
• Work with SEO consultants to align the website with the latest SEO and Generative Engine Optimization (GEO) trends.
• Develop and implement continuous website optimization strategies focused on discoverability, relevance, and user engagement.
• Lead the content strategy framework across blogs, website pages, e-books, and other marketing assets.
• Ensure content aligns with search intent, audience relevance, and brand positioning.
• Manage end-to-end social media execution with a focus on click-throughs and website traffic.
• Develop an integrated digital visibility strategy across the website, content, and social media channels.
• Establish marketing asset strategies that support scalable and consistent branding.
• Coordinate with SEO, content, design, and social media teams to ensure alignment with website traffic and business objectives.
• Develop and optimize conversion funnels to improve lead qualification and consultation handoffs.
• Monitor digital marketing performance and identify opportunities for revenue-focused growth.

Required Qualifications

• 4–5 years of experience in B2B IT Services Digital Marketing.
• Strong expertise in SEO, including technical SEO, transactional content, and organic lead generation.
• Proven experience in conversion funnel optimization and lead qualification.
• Hands-on experience with GA4, GTM, conversion tracking, and CRM tools.
• Ability to drive revenue-focused growth, not just website traffic.

Working Schedule

• Working Hours: 10:00 AM – 7:00 PM
• Working Days: 5 days a week + 1st & 3rd Saturdays working

Benefits

• Medical Insurance
• Provident Fund (PF)
• Quarterly team parties
• Annual outings/trips
• Regular leadership check-ins for growth and feedback
• Recognition awards
• Team engagement activities