Sr Demand Generation Marketing Manager
Netlify · Remote · remote · Posted today
Undisclosed6–11 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
As Senior Manager, Demand Generation Performance Marketing, youll own paid acquisition end to end - strategy, channel selection, budget, and the agency relationship that supports execution. Youll report to the CMO, with a planned transition to the VP of Growth Marketing as that function scales, and work closely with Marketing Operations, Data, Lifecycle, and Campaigns to make sure paid-acquired users dont just land, but convert and stick. This is a builder role at a company where the organic foundation is already strong, and your job is to build the paid layer that extends its reach.
Responsibilities
- Build and own Netlifys paid acquisition strategy end to end, including paid search, paid social, retargeting, sponsorships, and any other channels worth testing and proving out.
- Own the call on where paid creates incremental value for Netlify. Design the tests, prove which channels and audiences drive growth our organic funnel wouldnt have delivered anyway, and decide where to scale, where to hold, and where not to spend at all.
- Manage the agency relationship(s) supporting paid/performance work by setting the brief, holding the agency accountable to targets, and deciding what to bring in-house as the function matures.
- Own budget planning, pacing, and ROI reporting for all paid spend, and make the case for where to double down or pull back.
- Partner with Marketing Operations to get attribution and UTM tracking right before scaling spend, so every dollar is measurable.
- Define target audiences and channel mix aligned to Netlifys ICP; partner with Product Marketing on messaging inputs for paid creative.
- Build the measurement framework for CAC, signup/pipeline contribution, and payback by channel.
- Partner with Lifecycle and Campaigns to make sure paid-acquired users flow into the right onboarding and activation journeys, not just land and drop off.
- As the program proves out, build the roadmap and case for a fully staffed paid/performance team.
- 6+ years in demand generation or performance marketing, with direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment
- Hands-on experience running paid search, paid social, and retargeting programs yourself - not just briefing agencies or reviewing their reports
- A track record of standing up or significantly scaling a paid acquisition program at an early stage, where you had to build the infrastructure and not just optimize what was already there
- Experience managing an external agency or partner relationship, including setting performance expectations and holding partners accountable to them
- Working knowledge of attribution and marketing measurement, and a history of partnering with Marketing Ops or Data teams to get tracking right before spend scales
- Some experience marketing to developers or technical audiences, or with a PLG motion where paid acquisition runs alongside a large organic and self-serve funnel
- You're energized by building and scaling a new paid program, not just optimizing one thats already mature.
- You think like an owner of budget and outcomes, not just a briefs-and-reports manager of an agency.
- You're comfortable moving between strategy (channel mix, targeting, budget allocation) and getting into the details yourself when it matters.
- You care about attribution being right before spend scales, not as an afterthought.
- You want to build in close partnership with Lifecycle, Campaigns, and Marketing Ops rather than run paid as a separate lane that hands off a spreadsheet at the end of the quarter
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
RetargetingcomposingB2Bmarketing managerAcquisition StrategyProduct Led GrowthSAASOnboardingoperationsEquityPerformance MarketingmarketingMarketing OperationsProduct MarketingDemand Generation
About Netlify
Netlify
Internet
2015
11 years old
San Francisco,California
United States
About
Netlify is the AI-native web development platform where agents and developers build together. Netlify is the AI-native platform where agents and developers build together. Over 15 million developers and teams use it to build, launch, and scale web applications on a single platform, from independent builders to cross-functional teams at Bolt, Figma, Mattel, and Riot Games. Whether you're writing code or working with AI, Netlify takes you from prompt to live production URL in one workflow. Leading AI coding agents like Claude Code, Codex CLI, and Gemini CLI run directly inside the Netlify dashboard, which is agent-agnostic by design. Underneath sits managed Postgres with isolated branches per Deploy Preview, serverless functions, edge compute, and a global CDN. Every modern web framework is supported. That last part matters. Most AI prototyping tools hit a wall when it's time to ship. Teams build something quickly, then hand it back to engineering to rebuild on real infrastructure before it can scale. Netlify skips that step. The app you ship on day one is the app that scales. Netlify's CEO and co-founder, Mathias Biilmann, coined the term agent experience (AX) in January 2025. The company's long-term strategy is built around being the best place for agents and the humans directing them to build software together. The business model reflects that bet. Netlify was first in the category to pair credit-based usage tiers with flat, unlimited seats. Developers, PMs, marketers, and internal builders can all join the same plan for free and build alongside AI agents. It's a PLG motion designed for bottom-up enterprise expansion, with consumption driving growth instead of seat counts.
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Internet
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