Sr Creative Manager - Influencer Marketing firm

Roles and Responsibilities :

• Develop and execute influencer marketing strategies to drive brand awareness, engagement, and sales growth across various digital platforms.
• Collaborate with cross-functional teams to create innovative campaigns that leverage social media influencers' audiences and expertise.
• Conduct research on consumer behavior, market trends, and competitor activity to inform creative strategy development.
• Analyze campaign performance metrics to optimize future initiatives.

Job Requirements :

• 4-10 years of experience in advertising or digital marketing agency environment.
• Proven track record of success in developing effective influencer marketing campaigns.
• Strong understanding of brand strategy, consumer behavior, and social media platforms (Instagram, YouTube, TikTok).
• Excellent creative thinking skills with ability to develop innovative ideas for brands.