Sr. Content Writer

Write clear, engaging, original, and humanized content for websites, blogs, social media, email campaigns, case studies, whitepapers, and other digital assets

Write persuasive and engaging social media (SM) copies for corporate events, Public Relations (PR) initiatives, and Guest Posts (GP) to drive brand awareness and company promotion

Ensure all content connects authentically with human readers, using AI tools strictly for brainstorming or outlining rather than relying on them to generate entire articles

Develop and implement a comprehensive content strategy aligned with business goals and marketing campaigns

Manage and update the Content Management System (CMS) for accurate publishing and organization, whenever required

Conduct regular content audits to identify gaps, update outdated material, and modify existing content to improve SEO rankings and user engagement

Assign tasks to freelancers, ensuring deadlines, originality, and quality standards are consistently met

Review and edit team content for grammar, tone, style, SEO, AI-reliance, and overall effectiveness

Collaborate with marketing, design, sales and tech. teams to create impactful and cohesive content

Monitor and analyze content performance, providing actionable insights for continuous improvement

Maintain a consistent and authoritative brand voice across all communication channels

Stay updated on industry trends, SEO practices, and content marketing innovations

Bachelor s or Master s degree in English, Journalism, Mass Communication, Marketing, or a related field

Minimum 4+ years of experience in content writing and content strategy, specifically within the IT industry

Strong commitment to producing original, human-centric content. Must consistently pass AI-detection and plagiarism checks, demonstrating genuine subject matter expertise and creativity

Proven track record of successfully managing content calendars and leading content teams

Hands-on experience with popular CMS platforms (e.g., WordPress, Drupal, etc.)

Strong understanding of SEO best practices and the ability to optimize content effectively

Excellent writing, editing, and proofreading skills with strict attention to detail

Ability to seamlessly manage multiple projects simultaneously and deliver under tight deadlines

Strong communication and leadership skills to guide junior writers and coordinate with cross-functional teams