PUNE · FULLTIME
Sr Content Strategist
Dentsu Webchutney
Pune · onsite · Posted 4d ago
Sourced from
Undisclosed3–8 yrsfulltimePune
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Section · 01
About this role
Key Responsibilities:
- Deliver content strategies that support client s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience
- Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps
- Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs
- Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
- Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
- Be a thought leader for Merkle s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients
Summary of expectations
- Bachelor s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environment
- Ability to drive content strategy while collaborating closely with project teams and client leaders
- Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies
- Experienced with content management systems and measurement platforms
- Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success
- Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders
- Willingness to be a proactive leader in content strategy and on project teams
Location:
DGS India - Pune - Indiqube Orchid Brand:
Merkle Time Type:
Full time Contract Type:
PermanentDisclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
Customer ExperienceProduct DesignContent ManagementExecutive leadershipworkflowsauditsmetadatastrategistBrand StrategyContent StrategyResearchSupply Chain
Section · Company
About Dentsu Webchutney
Dentsu Webchutney
Financial Services
175
employees
1999
27 years old
Gurgaon
India
About
Dentsu Aegis Network (now part of Dentsu International) operates in the advertising and marketing services industry, specializing in digital marketing, media planning, branding, and communications solutions. Its careers page highlights opportunities in creative strategy, digital transformation, analytics, and client services, reflecting its mission to help brands connect with consumers through innovative and data-driven campaigns. The company emphasizes creativity, technology, and global collaboration, positioning itself as a leading marketing agency group and a dynamic workplace for professionals in advertising and communications.
Industries
Financial Services
Employee ratings
32 reviews
2.9/ 5
Culture
2.8
Career growth
2.3
Work-life
2.8
Employees rate it well for
Work Life Balance6Senior Management5Work Culture5Work Environment5
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