Sr. Content Designer
6sense · Bengaluru · onsite · Posted 21d ago
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About this role
We're looking for a Sr. Content Designer to shape how people experience our product through words across screens, flows, and increasingly, conversations with AI. You'll partner closely with Product, Design, Research, and our AI/ML teams to craft content that's clear, useful, and on-brand, whether it's a button label, an onboarding flow, or a multi-turn exchange with an AI assistant. This role is for someone who thinks in systems, writes with precision, and is genuinely energized by the shift toward conversational and AI-generated interfaces, not just traditional UI copy.
Responsibilities:
- Own content design end-to-end for a product area: from early flow sketches through shipped, measured experiences.
- Design conversational flows for chat-based and voice interfaces, including multi-turn dialogue, disambiguation, error recovery, and graceful fallback when the AI doesn't know the answer.
- Write, test, and iterate on prompts and system instructions that shape AI-generated content surfaced to users, balancing tone, accuracy, brevity, and safety.
- Partner with ML/AI engineers to evaluate model outputs for voice, clarity, bias, and hallucination risk, and build feedback loops to improve them over time.
- Build and maintain content patterns, voice and tone guidelines, and a scalable content design system that covers both static UI and dynamic/AI-generated content.
- Collaborate with PMs, designers, and researchers from discovery through delivery; represent the user's need for clarity in every product decision.
- Use qualitative research and quantitative metrics (task success, drop-off, CSAT, and containment rate for AI flows) to inform and defend content decisions.
- Review and elevate the work of other writers and designers; mentor junior content designers.
- Advocate for accessible, inclusive, plain-language content across the product.
Requirements:
- 5+ years of experience in content design, UX writing, or a closely related field, with at least 1-2 years working on conversational or AI-driven surfaces.
- Conversational design experience: you've designed chatbot, voice assistant, or AI-agent flows and understand turn-taking, context handling, and failure states.
- Hands-on prompting/prompt engineering experience: you've written and refined prompts or system instructions for LLM-powered features, and you can talk concretely about how prompt structure affects tone, reliability, and safety of output.
- A portfolio that demonstrates strong craft in traditional UX writing and at least one project involving conversational or generative AI content.
- Comfort working directly with AI/ML teams, reading model outputs critically, giving structured feedback, and iterating quickly.
- Strong systems thinking: you can design a single string and a scalable pattern in the same day.
- Excellent editing skills and an ear for voice, tone, and plain language.
- Experience partnering cross-functionally in a fast-moving, ambiguous product environment.
- Familiarity with accessibility standards (WCAG) and inclusive writing practices.
- Experience with tools like Figma, Ditto (or a similar content design/collaboration platform), a content-ops/localization platform, and an LLM playground or console (e. g., Claude, ChatGPT, or similar).
Nice to Have:
- Experience building a conversational design system or an AI content style guide from scratch.
- Familiarity with agentic or RAG-based product patterns, multi-modal AI experiences, or evaluation frameworks for generative content.
- Background in linguistics, taxonomy, or information architecture.
- Prior experience shipping AI features at a B2B SaaS or Martech/AI company.
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About 6Sense

6sense
Software Product
500
employees
2013
13 years old
Pune, Maharashtra
India
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