Sr. Channel Sales Executive

Job Description:

Join our dynamic team as a B2B Sales Executive, focused on acquiring and nurturing business clients across retail chains, wholesalers, and institutional buyers. Leverage your expertise to drive sales growth, build strong relationships, and contribute strategically to our expanding FMCG business.

Key Responsibilities:

Generate new leads and convert prospects into clients through outbound outreach.
Maintain and grow strong business relationships with existing clients.
Develop and execute sales strategies tailored to target markets.
Conduct market visits to stay ahead of competitor activities and industry trends.
Negotiate contracts including pricing, payment terms, and delivery schedules.
Manage the full sales cycle - from lead generation to post-sale support.
Ensure seamless order fulfillment in coordination with supply chain teams.
Maintain accurate sales data and forecasts using CRM and Excel tools.
Collaborate with marketing for product promotions and campaigns.
Collect and relay market intelligence for continuous product improvement.

Qualifications:

Bachelor's degree in Business, Marketing, or relevant fields (MBA preferred).
Minimum 2 years of B2B sales experience in FMCG.
Strong network and knowledge of general trade, modern trade, and institutional channels.
Excellent negotiation, communication, and interpersonal skills.
Proven track record of meeting or exceeding sales targets.
Proficient in Microsoft Office and CRM software.
Deep understanding of FMCG product categories and market dynamics.