Sr Brand Manager - Mars Petcare
Mars · Hyderabad · onsite · Posted 6d ago
Undisclosed2–3 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
What are we looking for
- MBA with 8 years experience, 2-3 years of digital marketing experience is necessary
- 2-3 years of sales role is highly beneficial
- Looking for digital savvy profiles
- Open to FMCG/NON FMCG/Start Ups
What will be your key responsibilities
Analysis: Consumer & Business
- Consumer Insights: Understand the Insights and feed into the brand growth plans
- Retail Audit - Monitor market share and distribution by market/brand /channel
- Business Intelligence - Monitor market/brands and understand competitive strategies
- Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing
- Able to evaluate & get learnings from communication and media performance
Portfolio management
- Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches.
- Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel
- Identify key issues and opportunities using consumer insights and data analytics
- Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands
- Leads communication strategies to build long-term brand equity and growth
Brand Equity
- Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability
- Drive the Brand Building strategy around pet parent data & consumer insights
- Develop efficient models across media to maximize ROI of media activities on digital
Digital commerce
- Partner with Dcom internal team and external customers to drive brand agenda
- Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre
Stakeholder Management
- Aligns key internal (local and global) and external stakeholders to portfolio growth plan
- Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization)
- Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication)
- Effectively manage project teams to deliver key projects on time and in full
- Motivates & manages cross-functional teams to achieve high connection and engagement
- Takes personal responsibility for own and team performance
What can you expect from Mars
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
retailcustomer marketingDigital Commercebrand equityAnalyticsConsumer InsightsData AnalyticsLearning And DevelopmentPortfolio ManagementRetail AuditEquityBrand BuildingBusiness IntelligencemarketingDigital Marketing
About Mars
Mars
Food Processing
1k+
employees
1891
135 years old
Gurgaon / Gurugram, Haryana
India
₹13.4L PA avg
Avg at Mars
About
Mars is a prominent global company in the consumer goods industry, dedicated to creating sustainable practices that benefit communities and the environment.
Industries
Food ProcessingConsumer goodsFMCG
Employee ratings
10 reviews
3.6/ 5
Culture
3.3
Career growth
2.5
Work-life
3.4
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Compensation & Benefits37Work-Life Balance36
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