Sr. Associate - UA

Role Overview:

You will be instrumental in planning and executing campaigns to attract new users to our existing and upcoming game titles.

Your responsibilities

• Develop and execute user acquisition campaigns across performance UA channels like ; Google, Facebook Ad Manager, TikTok and other ad networks to meet KPIs and growth targets
• Track and optimize ad campaigns with aim to maximize revenues for the wide portfolio of games of the company
• Collaborate with cross-functional teams (mainly creative, product, and analytics) to develop ad creatives, optimize landing pages, and enhance overall user journey
• Support with technical troubleshooting (MMP integration, Reporting APIs) for accurate reporting using in-house tracking technologies and tools.
• Stay up-to-date with the latest industry trends and technologies to keep our campaigns cutting edge
• Manage budgets and forecast spending with a focus on cost-effective acquisition

Must Have

• 3+ years of hands-on experience setting up and monitoring campaigns on Google Ads, Facebook and other Ad Networks.
• Comfort with data-driven decision-making and analytical skills
• Self-reliant in creation of management reports and performance comparisons using tools like Ad network consoles, MS Word, MS Excel, MS PowerPoint.
• Excellent command of English; other language skills would be a plus
• Prior experience working with creative design teams would be a plus
• Excellent problem solving ability, attention to detail
• Proactive and self-motivated with a positive attitude

Good to Have

• Experience of working on App Store Optimization on Google Play Store and Apple App Store.
• Awareness of social media tools for Organic and Paid acquisitions (such as YouTube, Twitch, Facebook, Twitter, TikTok and Instagram).
• Experience with additional networks like Unity Ads, Mobile OEM Ad platforms, Airtel Ads platform etc.
• Influencer marketing for a digital product
• Experience with SQL or any other database tools.
• Passion for gaming and knowledge of the gaming market