BENGALURU · FULLTIME
Sr Analyst Data Science Mktg
Empower
Bengaluru · onsite · Posted 1d ago
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Undisclosed4–8 yrsfulltimeBengaluru
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Section · 01
About this role
Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.
Position Overview Empower is seeking a Senior Analyst - Data Science to join the B2B Marketing Effectiveness team. This role will independently deliver analytical insights and measurement solutions to improve marketing performance, campaign effectiveness, and business decision-making.
The position requires strong analytical problem-solving, ownership of end-to-end analyses, a commitment to developing junior analysts, and the ability to translate complex data into practical recommendations. The ideal candidate has hands-on analytics experience and can partner effectively with marketing and cross-functional stakeholders.
Key Responsibilities Analytical Responsibilities - Own data extraction, cleaning, validation, and preparation for moderately complex analyses.
- Independently scope and execute analyses to address business questions, including ambiguous or multi-step requests.
- Apply exploratory and statistical analysis to identify drivers, trends, and performance opportunities.
- Develop and enhance dashboards and recurring reporting, including metric definitions and quality checks.
- Document analytical assumptions, methodologies, and findings to ensure reproducibility and data accuracy.
- Analyze campaign performance across B2B marketing channels and recommend optimizations based on evidence.
- Assess lead quality, funnel conversion, and campaign contribution across key funnel stages.
- Evaluate marketing initiatives by identifying performance drivers, segment-level differences, and opportunities for improvement.
- Design and analyze A/B tests where appropriate, including success metrics, interpretation, and limitations.
- Translate analytical findings into concise recommendations and communicate trade-offs to stakeholders.
- Partner with marketing and cross-functional stakeholders to clarify business questions and define analytical requirements.
- Work with BI and data teams to strengthen data definitions, consistency, and reporting processes.
- Present findings in team and stakeholder reviews, proactively flagging risks, caveats, and follow-up questions.
- Actively mentor junior analysts through regular analytical guidance, code and output reviews, constructive feedback, and sharing of best practices.
- Coach junior analysts on problem framing, SQL/Python approaches, statistical reasoning, data validation, and communicating findings to stakeholders.
- Review junior analysts deliverables for analytical rigor and clarity, helping them improve quality and build independence; no formal people-management responsibility.
- Education: Bachelor s or Master s degree in Statistics, Analytics, Engineering, Computer Science, Economics, or a related quantitative field.
- Experience: 4-8 years of experience in data analytics, business intelligence, or related analytical roles.
- Hands-on experience analyzing marketing, CRM, or sales data is preferred.
- Experience independently delivering analytical projects using structured datasets and reporting tools.
- Strong SQL skills, including complex joins, CTEs, window functions, and data validation.
- Proficiency in Python or similar analytical tools for data manipulation, exploratory analysis, and repeatable workflows.
- Experience developing and improving dashboards using Tableau, Power BI, QuickSight, or similar tools.
- Applied understanding of statistical inference, hypothesis testing, experiment analysis, and common analytical limitations.
- Exposure to cloud platforms (AWS, GCP, or Azure) and scalable data workflows is a plus
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Section · 02
Skills
data extractioncrmCampaigncloud platformsdata manipulationmarketing initiativesgoogle cloud platformamazon web servicesB2BHypothesis TestingAnalyticsData Analyticscloudb2b marketingData ValidationMicrosoft AzureBusiness IntelligencemarketingData Science
Section · Company
About Empower
Empower
Financial Services
2.2k+
employees
1891
135 years old
Greenwood Village, Colorado
US
₹10.1L PA avg
Avg at Empower
About
Operates in the financial services sector, assisting individuals and organizations in managing savings and investments for retirement.
Industries
Financial ServicesInsurance
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