Sponsorship Manager (Sports and Fitness and Health)

Role summary

Drive sponsorship revenue and brand partnerships for a multisports learning, training and tournament platform. Build and manage relationships with sports academies, federations, fitness brands, corporates, and athlete ambassadors to secure funding, visibility, and longterm collaborations.

Responsibilities

• Identify and pitch sponsorship opportunities to brands aligned with sports, fitness, and youth development.
• Develop sponsorship packages (title, event, digital activation, athlete endorsements) tailored to partner objectives.
• Negotiate contracts and manage sponsor deliverables, ensuring ROI and brand visibility.
• Collaborate with marketing and events teams to design activation campaigns across tournaments, training programs, and digital platforms.
• Maintain sponsor relationships, provide performance reports, and secure renewals.
• Track industry trends in sports sponsorship, fitness marketing, and digital fan engagement.
• Explore crosssector partnerships (healthcare, wellness, edtech, consumer brands) to expand sponsorship base.

Requirements

• 5+ years in sponsorship sales, sports marketing, or brand partnerships.
• Strong network in sports, fitness, and consumer brands.
• Proven track record of closing highvalue sponsorship deals.
• Understanding of sports business models, athlete endorsements, and digital activations.
• Excellent negotiation, communication, and presentation skills.
• Willingness to travel and manage global accounts.Role & responsibilities