Specialist

Enterprise Search, SEO & Taxonomy Specialist

Location: Hyderabad

Employment Type: Full-Time

Experience Required: 4+ Years

Function: Digital Employee Experience &; Digital Delivery

About the Role

We are looking for an experienced Enterprise Search, SEO & Taxonomy Specialist to drive the strategy, optimization, and governance of our enterprise search ecosystem. This role will be responsible for improving search relevance, content discoverability, metadata frameworks, taxonomy design, and search

analytics across platforms including ServiceNow AI Search, Employee Center, and SharePoint.

The ideal candidate combines expertise in enterprise search technologies, information architecture, taxonomy management, SEO principles, and data-driven optimization to create seamless digital employee experiences and improve knowledge discovery.

Key Responsibilities

Enterprise Search Strategy &; Optimization

• Develop and execute enterprise search strategies that improve content

discoverability and self-service adoption.

• Optimize search relevance, ranking models, synonyms, stop words, promoted

results, and search tuning.

• Identify and resolve search friction points through user behavior analysis.

• Establish best practices for enterprise search design and governance.

ServiceNow AI Search & Employee Center

• Configure and optimize ServiceNow AI Search experiences.

• Improve search relevance, indexing, result ranking, and content

recommendations.

• Partner with platform teams to enhance Employee Center search

experiences.

• Monitor search performance and recommend ongoing improvements.

• Support implementation of AI-driven search capabilities and personalization.

SharePoint Search Optimization

• Optimize SharePoint search schema, managed properties, crawled

properties, and search experiences.

• Improve content discoverability across SharePoint Online environments.

• Configure metadata-driven navigation and search refiners.

• Partner with content owners to enhance indexing and search effectiveness.

Taxonomy & Metadata Management

• Design, implement, and maintain enterprise taxonomies, vocabularies,

tagging standards, and metadata frameworks.

• Establish governance processes for taxonomy updates and content

classification.

• Define metadata standards that improve search precision and findability.

• Collaborate with business stakeholders to align taxonomies with user needs

and business processes.

SEO &; Content Findability

• Apply enterprise SEO and search optimization techniques to improve content

visibility.

• Optimize titles, descriptions, keywords, metadata, and content structures.

• Conduct content audits to identify opportunities for search performance

improvements.

• Partner with content creators and knowledge managers to improve

information quality and discoverability.

Search Analytics & Insights

• Analyze search analytics, click-through rates, zero-result searches, search

abandonment rates, and user journeys.

• Develop dashboards and performance reports for stakeholders.

• Identify trends, content gaps, and optimization opportunities.

• Use data insights to improve search effectiveness and employee experience.

Governance & Continuous Improvement

• Establish enterprise search governance frameworks and standards.

• Define KPIs, SLAs, and success metrics for search performance.

• Conduct periodic audits of search relevance, metadata quality, and taxonomy

compliance.

• Promote continuous improvement through data-driven recommendations.

Required Qualifications

• Minimum 4 years of experience in Enterprise Search, Taxonomy

Management, Information Architecture, SEO, Knowledge Management, or Digital Employee Experience.

• Hands-on experience with ServiceNow AI Search and Employee Center.

• Experience optimizing SharePoint Online search capabilities.

• Strong understanding of search relevance models, metadata, taxonomy, and content classification.

• Experience designing and maintaining enterprise taxonomies and metadata frameworks.

• Proficiency in search analytics and performance measurement.

• Strong communication, stakeholder management, and problem-solving skills.

Preferred Qualifications

• ServiceNow Certified System Administrator (CSA).

• ServiceNow Certified Implementation Specialist (CIS) in relevant modules.

• Experience with Microsoft 365, SharePoint Online, and Viva Connections.

• Understanding of Knowledge-Centered Service (KCS) methodologies.

• Experience with AI-powered search solutions, semantic search, and

generative AI technologies.

• Background in UX research, content strategy, or information architecture.

• Familiarity with enterprise knowledge management platforms.

Key Skills

• ServiceNow AI Search

• ServiceNow Employee Center

• Enterprise Search Strategy

• Search Relevance Optimization

• Search Analytics

• Search Tuning & Ranking

Taxonomy &; Information Architecture

• Taxonomy Design

• Metadata Management

• Content Classification

• Information Architecture

• Content Modeling

• Governance Frameworks

SEO &; Content Optimization

• Enterprise SEO

• Search Performance Analysis

• Content Discoverability

• Keyword Optimization

• Search Experience Design

Platforms &; Technologies

• ServiceNow

• SharePoint Online

• Microsoft 365

• Knowledge Management Systems

Professional Skills

• Analytical Thinking

• Stakeholder Management

• Problem Solving

• Data Visualization & Reporting

• Change Management

• Communication & Collaboration