Specialist Solution Engineer (Martech)

Description

As a seasoned Solution Engineer – Data & Agentic Marketing AI at Salesforce, you will serve as a

strategic advisor and deep product expert, partnering with enterprise sales teams to address complex

customer challenges across marketing transformation, data unification, and agentic AI-driven customer

intelligence. You bring a strong background in Martech and AdTech ecosystems — understanding how

brands plan, activate, measure, and optimise marketing across paid and owned channels. You are a

hands-on technologist and a compelling communicator — equally comfortable architecting a Data Cloud

solution, building a live PoC, and presenting to a C-suite audience. With your extensive experience

across Marketing Cloud, Data Cloud, Lakehouse architecture, and Data Management, you will lead high-

impact engagements across Financial Services, Real Estate, Retail & Consumer Goods, EdTech, FinTech,

Telecom, Media, and Technology/GIC sectors.

Responsibilities

• Lead strategic pre-sales engagements for enterprise and strategic accounts, partnering with
  
  

Account Executives and Sales Leadership to drive complex, multi-cloud deals

• Architect, build, and deliver hands-on Proof of Concepts (PoCs) — taking full ownership from
  
  

scoping through execution and presentation, tailored to customer-specific use cases across data

ingestion, unification, segmentation, real-time activation, and AI-driven personalisation

• Deliver world-class, customised product demonstrations — live, unrehearsed, and deeply
  
  

tailored to the customer's industry, data landscape, and business objectives

• Lead executive-level discovery and whiteboarding sessions to uncover business requirements
  
  

around marketing strategy, AdTech/Martech stack architecture, customer data management,

and data governance

• Design and present comprehensive solution architectures connecting operational data,
  
  

marketing data, paid media signals, and analytical insights via Salesforce Data Cloud and Zero

Copy integrations

• Champion Data Management and Governance best practices — including data quality, master
  
  

data management, data stewardship, lineage, and compliance

• Lead complex RFP/RFI responses, solution proposals, and business value assessments for large
  
  

enterprise customers

• Represent Salesforce as a thought leader — at industry events, executive briefings, customer
  
  

advisory boards, and community conferences

• Mentor and coach junior SEs, contributing to the broader SE community through enablement,
  
  

playbooks, and reusable demo assets

• Stay ahead of the curve on Salesforce Data Cloud, Lakehouse, Agentforce, Marketing Cloud
  
  

roadmaps, Martech/AdTech trends, and the competitive landscape

Required Qualifications

• 10–12 years of experience in pre-sales, solution consulting, or marketing/data technology roles,
  
  

with a strong track record in enterprise engagements

• Exceptional communication and presentation skills — ability to engage, influence, and inspire
  
  

audiences ranging from developers and data engineers to CMOs and CIOs; able to simplify

complex technical concepts into clear business value narratives

• Strong executive presence — confident, credible, and compelling in front of senior stakeholders,
  
  

with the ability to lead whiteboarding sessions, workshops, and large-group presentations with

ease

• Highly hands-on profile — must be able to independently build, configure, and demonstrate
  
  

working solutions; not just present slides but get into the platform and make things work

• Proven ability to design and execute end-to-end PoCs — including data modelling, integration
  
  

setup, segmentation configuration, and activation — with minimal support

• Strong background in Martech and AdTech technologies, including Marketing automation,
  
  

campaign management, and customer journey orchestration and AdTech concepts — cookie

deprecation, identity resolution, clean rooms, contextual targeting, and first-party data

activation

• Deep expertise with Salesforce Marketing Cloud (Engagement, Intelligence, Personalisation,
  
  

Data Cloud) will be preferred.

• Strong understanding of Customer Data Platforms (CDP) — identity resolution, profile stitching,
  
  

audience segmentation, and real-time activation

• Proven expertise in Data Lakehouse architecture — Delta Lake, zero-copy data sharing,
  
  

federated data access, and integration with cloud data platforms

• Strong knowledge of Data Management concepts including data management, ETL, ELT, MDM ,
  
  

Data Governance and Data Quality.

• Experience designing enterprise-grade data architectures integrating CRM, CDP, data
  
  

warehouse, and marketing execution layers

• Strong experience with data ingestion patterns — batch, streaming, API-based, and event-driven
  
  

architectures

• Relevant Salesforce certifications: Marketing Cloud Consultant, Data Cloud Consultant, or
  
  

equivalent

• Demonstrated vertical expertise in one or more of: Financial Services | Real Estate | Retail &
  
  

Consumer Goods | EdTech | FinTech | Telecom | Media & Entertainment | Technology & GICs

• Deep domain expertise in at least three of the following: Data Cloud/CDP, Marketing
  
  

Automation, Agentic AI, Data Management/ETL, Adtech/Martech, or Campaign Orchestration

• Strong understanding of data architectures including data lakes, lakehouses, warehouses, and
  
  

streaming platforms

• Hands-on experience with Salesforce Marketing Cloud, Data Cloud, or equivalent enterprise
  
  

marketing platforms

• Ability to present complex technical solutions to both C-level executives and technical
  
  

practitioners

• Excellent communication, storytelling, and whiteboarding skills
• Bachelor's degree in Computer Science, Engineering, Marketing Technology, or equivalent
  
  

practical experience

Why Salesforce

• Lead the most strategic, complex data + agentic marketing AI transformation deals across India's
  
  

fastest-growing industries

• Work at the forefront of Salesforce's Data Cloud, Agentforce, and Lakehouse innovation — at
  
  

the intersection of Martech, AdTech, and AI

• Be part of a world-class SE community with access to cutting-edge technology and continuous
  
  

learning via Trailhead and certifications

• Competitive compensation, equity, benefits, and a clear path to Principal/Distinguished SE