Specialist - SEO

JOB DESCRIPTIONJob Title

SEO Specialist

Date

31-Aug-2026

Function

Marketing Services

JD Written By

TL/Manager

Reporting To

TL/Manager

JD Approved By

Director

Brand

Multiple

Work Location

Hyderabad

About Gus Education India (GEI)

GUS Education India (GEI) is the education arm of Global University Systems, a leading global education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact.

Nature of the Job

• Manage end-to-end SEO activities across global brands, covering technical, on-page, off-page, and local SEO.

• Use data and AI-powered tools to identify keyword opportunities, content gaps, competitor insights, and optimization priorities.

• Monitor SEO performance using Google Search Console, Google Analytics, and enterprise tools, while supporting AI-assisted content optimization.

• Collaborate with SEO, development, content, UX, and marketing teams to implement strategies and stay aligned with the latest SEO and AI-driven search trends.

Job Purpose

• Support brand growth by executing and optimizing SEO strategies that improve organic visibility, traffic quality, and conversions across global markets.

• Ensure consistent implementation of on-page, technical, off-page, and local SEO best practices while leveraging data, AI-driven insights, and automation to improve efficiency, scalability, and performance measurement.

• Collaborate with regional SEO Managers, local marketing teams, and cross-functional stakeholders to align SEO initiatives with business and market requirements.

• Adapt strategies to evolving search behaviors, AI-powered search experiences, emerging SERP formats, LLMs, and new SEO technologies, while bringing creativity, curiosity, and adaptability to identify new opportunities.

Organizational Structure

The SEO Specialist will work closely with the TL/Manager, regional SEO Managers, local marketing teams, content, development, UX, and other cross-functional stakeholders to support SEO initiatives across multiple global brands.

Key Accountabilities1. On-Page SEO Execution

• Implement on-page SEO for assigned GUS brands by optimizing title tags, meta descriptions, headers, internal linking, and content.

• Conduct keyword research using tools such as Semrush to identify high-value keywords and integrate them naturally into content aligned with user intent.

2. Off-Page SEO & Authority Management

• Support off-page SEO efforts by auditing and monitoring backlink profiles.

• Track domain authority trends and identify risks or toxic links.

• Provide recommendations to improve off-page SEO performance in line with SEO best practices.

3. Technical SEO Implementation

• Execute technical SEO tasks, including optimizing site architecture and URLs.

• Implement schema markup and support improvements to site speed and mobile-friendliness.

• Resolve crawl, indexation, and Core Web Vitals issues using Google Search Console.

• Support website migrations through URL mapping, redirect implementation, and post-migration validation.

4. SEO Auditing & Page-Level Analysis

• Conduct regular page-level and site-wide SEO analysis to identify content, technical, or structural issues impacting search performance.

• Implement fixes directly where possible or coordinate with relevant teams to resolve issues efficiently.

5. Content Optimization & Search Intent Alignment

• Collaborate with the content team to optimize existing content.

• Support the creation of new SEO-friendly content aligned with keyword strategy, search intent, and topical authority goals.

6. AI-Driven SEO & Automation Support

• Use AI-powered SEO tools to identify content gaps, keyword clusters, SERP trends, and optimization opportunities.

• Support AI-assisted content briefs and optimization workflows.

• Use automation to improve SEO audits, reporting, competitor analysis, and overall workflow efficiency.

Desired ProfileQualification

• Bachelor’s degree in any discipline.

SkillsSEO Tools

• Semrush

• Ahrefs

• Google Keyword Planner

• Screaming Frog

• Google Search Console

• Google Analytics

On-Page SEO

• Meta tags

• Headers

• Internal linking

• Content structure

• Search intent

• Topical relevance

• Semantic optimization

Technical SEO

• Crawling and indexing

• Site architecture

• URL structure

• XML sitemaps

• Robots.txt

• Canonicalization

• Redirects

• Schema markup

• Mobile optimization

• Core Web Vitals

• JavaScript SEO

SEO Audits & Analysis

• Technical and content audits

• Competitor analysis

• SERP features

• Content gap analysis

• Ranking opportunities

• SEO performance analysis

AI & SEO

• AI-powered SEO tools

• Keyword clustering

• Content optimization

• SERP analysis

• AI Overviews

• Generative search

• AI-assisted content workflows

• AI visibility and citation optimization

Web & CMS

• Basic HTML/CSS

• WordPress

• SEO plugins

Local & International SEO

• Google Business Profile

• Local rankings

• Hreflang

• Multi-region SEO

Site Migrations

• URL mapping

• Redirects

• Canonicalization

• Crawlability

• Indexation

• Sitemap updates

• Post-migration monitoring

SEO Strategy & Implementation

• Prioritizing recommendations based on impact and effort

• Developing remediation plans

• Collaborating with developers and cross-functional teams

Relevant Experience

• Over 5–7 years of relevant experience.

GUS Values

• GEI is an equal opportunity employer and encourages applicants from diverse backgrounds to apply.

• Employees are expected to uphold the values of the Group and comply with the Code of Conduct, as well as the company’s equality, diversity, health, and safety policies.

Benefits

• At GUS Education India (GEI), we truly believe that diverse cultures, backgrounds, and experiences drive innovation.

• This role is a full-time position with a competitive salary and benefits package.

• The company offers comprehensive medical insurance to its employees, including hospitalization insurance, accidental insurance, term insurance, and Gratuity, over and above the compensation package.

• Pick-up and drop-off transportation will be provided at all locations within the Outer Ring Road (ORR) or up to 16 km from the GEI office.

• The company acknowledges the importance of mental and physical well-being and the need for rest and relaxation.

• Workdays are Monday to Friday, with a comprehensive leave package designed to support employee well-being.

• The leave package includes:

  • 5 days of medical leave

  • 5 days of casual leave

  • 24 days of earned leave

  • 1 day of Happiness Leave

  • 10 days of statutory leave

  • Total: 45 days off in a year