Specialist - PPC

Job Title

Specialist - PPC

Work Location

Hyderabad

Reporting To

PPC Manager/Head

Nature of The Job

A PPC (Pay-Per-Click) Specialist plays a crucial role in driving targeted traffic to a website through paid advertising channels like Google Ads, Meta Ads, and other platforms. Their responsibilities include creating and managing ad campaigns, optimizing budgets and bids, conducting keyword research, writing compelling ad copy, monitoring performance metrics, and implementing strategies to maximize ROI while minimizing ad spend inefficiencies.

Job Purpose

By managing and optimizing paid advertising campaigns, a PPC Specialist aims to drive highly targeted traffic to the website through platforms like Google Ads and Meta Ads.

A PPC Specialist ensures that ad campaigns are cost-effective, relevant, and aligned with business goals, while continuously analyzing performance data to improve click-through rates, conversions, and overall return on investment.

Key Responsibilities

• Create, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct in-depth keyword research to identify high-performing, cost-effective keywords and apply them to campaigns for optimal targeting.
• Write compelling ad copy and design effective ad creatives to improve click-through rates and user engagement.
• Monitor daily performance metrics such as CTR, CPC, Quality Score, conversion rates, and ROAS to identify optimization opportunities.
• Utilize tools like Google Ads, Meta Business Suite, and Microsoft Ads to manage campaigns and automate routine tasks.
• Perform A/B testing on ad creatives, landing pages, and audience segments to enhance campaign effectiveness.
• Collaborate with the design and content teams to ensure landing pages are optimized for conversion and aligned with ad messaging.
• Prepare weekly and monthly performance reports to evaluate success, track KPIs, and provide actionable insights to stakeholders.
• Coordinate with the analytics team to implement proper tracking through Google Tag Manager, Google Analytics, and conversion pixels.
• Continuously explore new trends, beta features, and updates in paid media platforms to stay ahead of the competition and recommend innovations.

Key Results Areas (KRAs)

• Campaign Setup and Management

Key Performance Indicators (KPIs)

• Campaign Setup and Management: Number of campaigns launched per month
• Campaign Setup and Management: Ad quality scores maintained above benchmark
• Keyword Research and Targeting: Number of high-performing keywords identified
• Keyword Research and Targeting: CTR and conversion rate from targeted keywords
• Budget Management and Bid Optimization: CPA efficiency
• Budget Management and Bid Optimization: Budget utilization effectiveness

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.