Specialist - Influencer Marketing

About CoinDCX At CoinDCX, we are on a mission to lead the change towards a decentralized world, and we believe our employees are at the heart of it. Founded in 2018, CoinDCX has grown into one of India’s most trusted and compliant crypto platforms, with a user base of over 2 crore investors. Over the years, we’ve built a strong foundation focused on accessibility, security, and regulatory alignment — enabling millions of users to confidently participate in the crypto ecosystem. Today, CoinDCX is expanding beyond just trading to build a broader digital asset ecosystem, while continuing to strengthen its core exchange offering across spot, futures, and advanced trading products. Backed by global investors such as Pantera, B Capital Group, Bain Capital Ventures, Polychain Capital, and Coinbase Ventures, we are focused on driving the next phase of crypto adoption in India and beyond. Join us at CoinDCX, where CHANGE STARTS TOGETHER

Inside CoinDCX’s Team It’s the perfect time to join the CoinDCX team. We are shaping the future of VDA in India through breakthrough campaigns and compelling stories. We’re a bunch of creative thinkers with a knack for solving communication challenges with smart, impactful ideas. We love collaborating with teams across the organization to help them achieve their goals through marketing.

Who You Are

• You’re passionate about financial markets, with a strong inclination towards equities, derivatives, and crypto (VDA/Web3).
• You bring a trader-first mindset — you understand how traders think, behave, and engage with platforms, communities, and market opportunities.
• You’re proactive, results-driven, and take strong ownership of outcomes.
• You thrive on building relationships and influencing traders, creators, and stakeholders.
• You’re analytical, detail-oriented, and comfortable working with trading metrics, performance data, and user behaviour.
• You have a strong understanding of trading communities and how they operate across platforms like Twitter, Telegram, and YouTube.
• You enjoy exploring new ideas and driving meaningful impact through your work.

What You’ll Do

• As an Influencer Marketing Specialist, you will own and scale a high-performing KOL ecosystem that directly drives trading volume, user growth, and engagement.
• KOL Strategy & Acquisition Own the end-to-end strategy for identifying, evaluating, and onboarding high-impact KOLs across crypto and trading ecosystems, with a strong focus on scalability and ROI.
• Relationship & Lifecycle Management Build and manage long-term partnerships with KOLs, driving sustained engagement, retention, and performance improvement over time.
• Performance Ownership Own core business metrics driven via KOLs — including trading volumes, active traders, and user acquisition — and continuously optimize performance through data-led interventions.
• Campaign Execution & Distribution Lead execution of influencer-led campaigns across platforms like Twitter, Telegram, and YouTube, ensuring strong distribution, timely delivery, and alignment with business goals.
• Operations & Process Excellence Design and scale operational frameworks across the KOL funnel — onboarding, tracking, payouts, performance measurement, and reporting — to improve efficiency and visibility.
• Cross-functional Collaboration Work closely with marketing, product, compliance, and growth teams to align on priorities, unlock new opportunities, and ensure seamless execution.
• Market Intelligence & Opportunity Mapping Track market trends, competitor strategies, and emerging creator segments to identify new growth opportunities and stay ahead of the curve.

What You’ll Bring

• 3–6 years of experience in influencer marketing, partnerships, or community-led growth (crypto, trading, or fintech preferred).
• Proven ability to independently own and scale influencer/KOL programs with measurable business impact.
• Strong understanding of Twitter, YouTube, and Telegram ecosystems, especially within trading/crypto communities.
• Experience working with performance-driven metrics such as trading volume, CAC, or user acquisition.
• Strong operational mindset with the ability to build processes, systems, and scalable frameworks.
• Excellent stakeholder management skills and experience working cross-functionally.
• High ownership, accountability, and the ability to influence without formal authority.

What’s In It For You

• Unlimited Wellness Leaves
• Personalised Mental Wellness & Caregiving sessions by experts
• Recharge and rejuvenate through team outings
• DYOB – Design Your Own Benefit
• LinkedIn Learning access for continuous growth