Solar Sales Manager

Profile for Solar Sales Manager

Designation
Solar Sales Manager

Department / Business Function
Sales & Marketing & Field Sales Management

Reporting To
Business Development Head / Director

Work Overview / Purpose
To lead and manage the field sales team, drive performance,
monitor CRM activities, guide Solar Sales & Tele Executives, and
ensure achievement of sales targets and operational excellence in
lead conversion, order closures, and customer satisfaction.

Key Roles & Responsibilities
1. Lead and monitor performance of Solar Sales Executives
2. Plan and assign daily visit targets and leads
3. Guide proposal delivery and resolve escalated objections
4. Ensure CRM entries and documentation are completed
5. Monitor follow-ups and quotation pipeline
6. Analyze team performance metrics
7. Conduct ongoing training and development sessions
Daily Tasks
- Conduct morning briefing with sales team
- Daily Evaluate Tele Calls & Appointment Booking Details
- Review and finalize field visit plans
- Monitor daily CRM activity and data entry
- Approve pricing and discount escalation requests
- Track token/advance collection status
- Support team in resolving customer objections
- Coordinate With Support Team & Execution Team
- Coordinate with documentation and technical departments
Weekly Tasks
- Hold weekly performance review meetings
- Evaluate conversion ratios and identify improvement areas
- Coach and mentor team members
- Strategize follow-ups and warm lead re-engagement
- Submit weekly report and insights to management
Monthly Tasks
Quarterly Tasks
Yearly Tasks
- Analyze and report on monthly KPIs and sales targets
- Conduct 1-on-1 review sessions with each executive
- Align with marketing team on lead flow and targeting strategy
- Present monthly performance review to management
- Organize or update product training sessions and market
competition reports
- Present detailed team review to top management
- Recommend improvements in resource allocation and territory
planning
- Analyze local market trends and adjust team strategy
- Conduct incentive evaluations and lead reward/recognition
programs
- Participate in strategic planning and annual reviews
- Conduct team performance appraisals
- Design annual incentive and promotion recommendations
- Share success stories, customer testimonials, and learnings
- Assist in onboarding and training of new sales hires
Key Performance Indicators (KPIs)
- Team-wide conversion rate (lead to order)
- Total order value booked
- Token amount collected by region/team
- CRM completion and discipline
- Team development, training participation, and progression
Required Skills & Competencies
- Team leadership and people development
- Strategic sales thinking and forecasting
- In-depth knowledge of solar products and policies
- CRM administration and analytics
- Negotiation and client objection handling
- Ability to motivate and build high-performing teams
Tools / Software Used
- CRM (Admin Access)
- Google Sheets, Docs, Calendar, Drive
- WhatsApp Business, Email
- Internal sales dashboards and reporting tools
- HRMIS & incentive tracking systems
Authority & Decision-Making Power
- Approve final system pricing within predefined limits
- Allocate leads and territories to team members
- Approve order closures and pricing escalations
- Recommend team promotions, hiring, and resource expansion
Interdependencies
- Solar Sales Executives
- Business Development Head / Director
- Marketing, Telecalling, and Lead Gen Team
- Documentation, Subsidy, and Technical Teams
Growth Path / Career Opportunities :- Solar Sales Manager Area Sales Head Zonal Sales Head National Sales Head