Software Development Engineer

Position: Software Development Engineer (SDE)

Team: Solutioning & Integration

Location: Gurgaon

Experience: 0–2 years

Working Model: In-office

Role Type: Software Engineering | Integrations | Automation | Solutioning

QuickReply.ai is a cutting-edge WhatsApp Marketing Automation platform built for e-commerce businesses. In just 18 months, we've onboarded 700+ global customers and achieved 15x revenue growth. As businesses rapidly shift from email and SMS to WhatsApp, we are building a category-defining product in this space.

Founded by IIT Delhi alumni, we raised seed funding in April 2023 and are now scaling our team.

We help brands automate customer journeys across the buyer lifecycle — lead capture, abandoned cart recovery, customer support, order updates, retention, upsell, feedback, and more.

Our platform works closely with systems like Shopify, CRMs, ERPs, payment gateways, logistics tools, custom backends, and WhatsApp Business APIs. As customers grow, their workflows become more complex. This is where our Solutioning & Integration team comes in.

Role overview

We are looking for a Software Development Engineer (SDE) to join our Solutioning & Integration team.

This is a software engineering role focused on building technical solutions that connect QuickReply with customer systems and business workflows. You will work across APIs, webhooks, integrations, automation workflows, data transformation, technical debugging, and custom engineering solutions.

You will work closely with customers, CSMs, Product, and Engineering teams to understand technical requirements, design solutions, build integrations, troubleshoot issues, and take solutions from requirement to production.

It is an engineering role with significant exposure to real-world customer problems.

The right person should be comfortable reading API documentation, working with JSON and webhooks, writing scripts, debugging technical issues, understanding data flows, and building pragmatic solutions quickly.

You will act as the engineering layer between customer requirements and working technical solutions, while also contributing learnings back to the product team.

What You Will Do

Understand Customer Workflows

You will work with customers and internal CSMs to understand how their business works and translate business requirements into technical flows.

Examples:

• How do they capture leads
• Where does customer data live
• How do orders, checkouts, payments, shipments, or appointments get created
• Which events should trigger WhatsApp messages
• What data is needed to personalize a message
• When should a bot hand over to a human
• What should happen after a customer replies

Your job is to convert these business flows into clear, scalable technical flows.

Design WhatsApp Automation Solutions

You will help design end-to-end automation journeys using QuickReply.

Examples:

• Abandoned cart recovery flow
• Order confirmation and payment collection flow
• COD confirmation and RTO reduction flow
• Lead qualification bot
• Appointment reminder flow
• Feedback/NPS collection flow
• Support triage bot
• CRM lead handover flow
• Shopify or custom cart automation flow

You should be able to think through edge cases, fallbacks, customer replies, data requirements, and handover logic.

Work on Integrations and APIs

You may work with:

• Shopify
• Custom e-commerce websites
• CRMs like HubSpot, Salesforce, LeadSquared, Zoho, etc.
• ERPs or internal systems
• Payment gateways
• Logistics platforms
• Webhooks
• REST APIs
• Google Sheets / Airtable / internal tools
• Customer databases or custom backends

You should be able to read API documentation, understand request/response formats, test APIs, map payloads, and coordinate with customer technical teams.

Debug Customer Issues

You will investigate and resolve technical issues across integrations and automation workflows.

Examples:

• Webhook not received
• Wrong customer data coming in
• WhatsApp template not triggering
• Bot flow breaking at a specific step
• CRM lead not getting created
• Shopify event missing data
• API authentication failing
• Duplicate contact being created
• Incorrect order status being passed
• Customer replies not mapping correctly

You should be comfortable using logs, payloads, Postman, browser tools, and internal dashboards to identify root causes and implement fixes.

Build Small Scripts, Tools, and Custom Solutions

Sometimes a customer may need something small but important that is not yet available directly on the platform.

You may build:

• Data transformation scripts
• Webhook middleware
• Small internal tools
• API connectors
• Google Apps Script automations
• One-time migration scripts
• Custom payload mappers
• Utility scripts for testing or monitoring
• Creating mini web apps for customers

This is not about building large products from scratch. It is about solving technical problems quickly, cleanly, and reliably.

Own Technical Go-Lives

You will be responsible for making sure customers go live smoothly from a technical perspective.

This includes:

• Understanding requirements
• Preparing technical solution notes
• Coordinating with CSMs, Product, Engineering, and customer teams
• Testing flows before launch
• Monitoring initial go-live
• Debugging issues quickly
• Documenting what was implemented
• Creating reusable learnings for future customers

Success in this role means customers go live faster, with fewer technical escalations and better automation outcomes.

Share Product and Engineering Feedback

Because you will work closely with real customer workflows, you will identify repeated technical gaps and opportunities.

You should actively share:

• Which integrations are repeatedly needed
• Which product flows are confusing
• Where customers get stuck
• Which manual work should be automated
• Which features can reduce implementation effort
• Which use cases can become reusable templates
• Which technical capabilities can make future integrations faster

You will bring these learnings back to the Product and Engineering teams to help improve the platform.

Required Skills & Qualifications

Must Have

• 0–2 years of experience in software engineering, integration engineering, solution engineering, or a similar technical role
• Strong understanding of APIs, webhooks, JSON, HTTP methods, authentication, and basic system design
• Ability to write scripts or small applications using JavaScript/Node.js or Python
• Ability to debug technical issues logically and systematically
• Ability to understand business workflows and convert them into technical flows
• Comfortable working directly with customers and customer technical teams
• Strong problem-solving and analytical thinking skills
• High ownership and willingness to solve ambiguous problems
• Fast learner with a bias for action
• Excellent communication skills, particularly for explaining technical concepts clearly
• Ability to work in a fast-paced, high-ownership startup environment
• Exposure to AI tools / LLM-based workflows is preferred

Good to Have

• Experience with Shopify or e-commerce platforms
• Experience with CRM tools like HubSpot, Salesforce, Zoho, or LeadSquared
• Experience with Postman, API testing, logs, and webhook debugging
• Basic understanding of WhatsApp Business API, messaging templates, bots, or customer engagement platforms
• Experience with Google Apps Script, Airtable, Zapier, Make, or similar automation tools
• Familiarity with databases and SQL
• Exposure to AI tools for faster coding, debugging, documentation, or solutioning

What We're Looking For

Strong Software Engineering Mindset

Someone who enjoys building, debugging, testing, and shipping technical solutions rather than simply coordinating them.

Builder Mindset

Someone who can take a problem from understanding the requirement → designing the solution → writing code → testing → debugging → deploying.

AI-Native Approach

A developer who actively leverages AI tools to accelerate coding, debugging, documentation, research, and solutioning while maintaining engineering quality and ownership.

High Ownership

Someone who takes responsibility for solving problems end-to-end instead of waiting for detailed instructions.

Comfort With Ambiguity

Real customer problems rarely come with perfectly defined requirements. You should be comfortable figuring things out, asking the right questions, and creating practical solutions.

Strong Curiosity

You should enjoy learning new APIs, systems, technologies, tools, and business workflows quickly.

Customer Empathy

While this is an engineering role, you will work directly with customers. You should be able to understand their problems, communicate clearly, and translate their requirements into technical solutions.

Why This Role Is Different

As a Software Development Engineer in the Solutioning & Integration team, you will work on problems that sit at the intersection of:

Software Engineering + APIs + Integrations + Automation + Customer Problems

You will not be limited to writing code against predefined requirements.

You will have the opportunity to:

• Work with real-world technical problems
• Build integrations with different systems
• Design automation workflows
• Debug APIs and data flows
• Write custom scripts and tools
• Work directly with customer technical teams
• Collaborate closely with Product and Engineering
• Use AI to accelerate development
• See the solutions you build go directly into production

If you enjoy building things, solving ambiguous technical problems, and working close to the real-world use of software, this role is for you.

Working Model

5-day work week with alternate Saturdays mandatory

Location

Our office is located in Gurgaon, and we are building an in-office team.

Office Address: Plot 23, Sector 18, Maruti Industrial Development Area, Gurugram, Haryana 122015