Software and Service Sales Associate

Company Description

ABusiness is a growing technology and business solutions company focused on SaaS products, enterprise software services, SAP solutions, cloud integration, AI-enabled business solutions, and digital transformation services.

We help businesses improve their operations through software, automation, cloud platforms, consulting, and customer-focused technology solutions. ABusiness works with clients across industries and supports them with practical, scalable, and result-driven solutions.

As we expand our SaaS and technology business, we are looking for motivated sales professionals who can support lead generation, product demos, customer follow-ups, pipeline building, and revenue growth in Gurugram, Delhi NCR, and beyond.

Role Description

• We are hiring a SaaS Sales Associate with 1–3 years of experience in B2B SaaS sales, software sales, cloud software sales, IT solution sales, technology product sales, or business development.
• This role is ideal for someone who has hands-on experience supporting the SaaS sales cycle, including lead generation, cold calling, LinkedIn outreach, discovery calls, product demos, proposal follow-ups, CRM updates, and sales conversion support.
• The candidate should be confident in speaking with prospects, understanding customer needs, explaining SaaS product value, following up consistently, and helping convert qualified leads into paying customers.

Key Responsibilities

• Generate qualified leads for SaaS products, software solutions, cloud-based products, and enterprise technology services.
• Support the SaaS sales cycle from lead generation to product demo, proposal follow-up, negotiation support, and closure.
• Build a strong prospect pipeline through cold calling, LinkedIn outreach, email campaigns, referrals, inbound leads, webinars, and online campaigns.
• Conduct initial discovery calls to understand customer needs, pain points, budget, decision-making process, and purchase timeline.
• Schedule and support SaaS product demos for qualified prospects.
• Explain SaaS product features, benefits, pricing, use cases, and business value in a simple and professional manner.
• Follow up regularly with prospects to move leads through the sales pipeline.
• Support proposal preparation, quotation sharing, pricing discussions, and sales presentations.
• Maintain accurate CRM records, lead status, follow-up notes, pipeline updates, and customer communication history.
• Work closely with the Sales Manager, marketing team, product team, and customer success team to improve lead quality and conversion.
• Assist in handling objections related to pricing, product fit, implementation, integrations, competition, and ROI.
• Support monthly and quarterly revenue targets through consistent lead conversion and follow-ups.
• Build strong relationships with founders, business owners, CXOs, IT teams, HR teams, finance teams, procurement teams, and decision-makers.
• Identify upsell, cross-sell, renewal, and account expansion opportunities with existing customers.
• Track competitors, customer feedback, market trends, and SaaS industry developments.
• Represent ABusiness professionally during client calls, online meetings, demos, and business discussions.

Qualifications

• 1–3 years of experience in SaaS sales, B2B software sales, cloud software sales, IT solution sales, technology product sales, inside sales, or business development.
• Experience in lead generation, cold calling, LinkedIn prospecting, email outreach, demo scheduling, follow-ups, and sales conversion support.
• Basic understanding of SaaS sales process, subscription-based products, product demos, sales pipeline, CRM updates, and revenue targets.
• Ability to understand customer pain points and explain SaaS solutions in a clear, business-friendly manner.
• Comfortable speaking with business owners, founders, CXOs, IT leaders, HR teams, finance teams, procurement teams, or decision-makers.
• Strong communication, presentation, persuasion, follow-up, and relationship-building skills.
• Comfortable working in a target-driven and revenue-focused sales environment.
• Experience using CRM tools such as HubSpot, Zoho CRM, Salesforce, Freshsales, Pipedrive, or similar platforms is preferred.
• Good written and verbal communication skills in English.
• A bachelor's degree in Business, Marketing, IT, Computer Science, Engineering, or a related field is preferred.
• MBA or sales training/certifications are a plus.

Required Skills

• B2B SaaS sales
• SaaS product sales
• Software sales
• Cloud software sales
• Technology sales
• Inside sales
• Business development
• Lead generation
• Outbound sales
• Cold calling
• LinkedIn prospecting
• Email outreach
• Discovery calls
• Product demos
• Demo scheduling
• Demo follow-ups
• Proposal follow-ups
• Sales pipeline support
• CRM updates
• Customer acquisition
• Revenue generation support
• Consultative selling
• Solution selling
• Objection handling
• Client communication
• Follow-up discipline
• Target achievement
• Relationship building

Preferred Experience

• Experience working in a SaaS company, software product company, cloud software company, IT solutions company, CRM/ERP company, HRTech, FinTech, EdTech, MarTech, sales automation, AI software, or enterprise technology company.
• Experience selling or supporting sales for subscription-based software products to domestic or international B2B clients.
• Experience generating leads through outbound sales, LinkedIn outreach, cold calling, email campaigns, and inbound inquiries.
• Experience supporting mid-market or enterprise customer conversations.
• Experience creating or supporting sales decks, product demos, proposals, pricing plans, and follow-up communication.
• Experience working with marketing teams for lead generation campaigns and sales enablement.
• Knowledge of SAP, AI solutions, automation, cloud platforms, APIs, integrations, or enterprise software will be an added advantage.
• Strong interest in SaaS sales, revenue growth, technology products, and client relationship management.

What We Are Looking For

• We need someone who is eager to generate leads, support revenue growth, and grow into a strong SaaS sales professional.
• The right candidate should be able to speak confidently with prospects, follow up consistently, explain SaaS product value, maintain CRM discipline, and support deal closures.
• This role is best suited for a hungry, disciplined, target-driven sales professional who wants to build a long-term career in B2B SaaS sales.

Why Join ABusiness

• Opportunity to join a growing company in SaaS, software services, SAP, cloud integration, AI-enabled solutions, and enterprise technology.
• Strong career growth opportunity in SaaS sales, business development, and revenue generation.
• Work with experienced business leaders, technology experts, SAP consultants, and product teams.
• Exposure to domestic and international clients.
• Opportunity to learn end-to-end SaaS sales from experienced sales professionals.
• Performance-driven role with strong learning, earning, and growth potential.
• Be part of a company focused on quality, innovation, ethical sales, customer trust, and long-term client relationships.