Social Media Strategist

About the Role

We're looking for a creative and trend-savvy Social Media Executive to manage and grow our clients social media presence. The ideal candidate should be passionate about content, social trends, creator culture, AI-powered content creation, and community building.

Responsibilities

• Develop and execute platform-specific social media strategies aligned with client objectives and brand positioning.
• Create monthly and weekly content calendars across multiple social platforms.
• Identify emerging trends, cultural moments, and platform updates to keep brands relevant and engaging.
• Collaborate closely with content, design, video, and account management teams to deliver impactful campaigns.
• Support social-first campaign planning with a strong focus on video-led and creator-driven content.
• Write compelling captions, social copies, and content briefs tailored to platform-specific audiences.
• Create scripts and creative briefs for video shoots, creator content, and social campaigns.
• Plan and manage content across Instagram, LinkedIn, Facebook, YouTube, X (Twitter), Threads, and emerging platforms.
• Conceptualize Reels, Shorts, UGC campaigns, and creator-led content.
• Coordinate with influencers, creators, and UGC partners for brand collaborations.
• Leverage AI tools for content ideation, research, copywriting support, and video creation.
• Monitor social media trends, platform updates, and viral content opportunities.
• Manage community engagement, audience interactions, and Online Reputation Management (ORM).
• Track content performance and provide actionable insights for growth.
• Support campaign planning, pitches, and client presentations when required.

Qualifications

• 1–3 years of experience in social media management or a digital agency.

Required Skills

• Strong understanding of social media platforms, algorithms, and content trends.
• Excellent copywriting, communication, and storytelling skills.
• Experience with short-form video content, UGC, and creator collaborations.
• Familiarity with AI tools such as ChatGPT, Gemini, Runway, Kling, Veo, CapCut AI, or similar platforms.
• Creative thinker with a social-first mindset and passion for internet culture and emerging technologies.
• Proactive, collaborative, detail-oriented, and comfortable working in a fast-paced environment.
• Ability to manage multiple brands and balance creativity with performance-driven thinking.