Social Media Strategist

Role Overview

TAC Infosec Ltd. is looking for a creative, data-driven, and highly proactive Social Media Expert to strengthen the companys digital presence and brand visibility.

The ideal candidate should have hands-on experience managing social media platforms, developing content strategies and calendars, creating engaging content, tracking performance, and identifying trends. Experience or interest in cybersecurity, technology, SaaS, or B2B marketing will be highly valuable.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business and marketing objectives.
• Manage the company’s presence across LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and other relevant platforms.
• Create and maintain weekly and monthly social media content calendars.
• Plan, write, schedule, and publish engaging posts, captions, campaigns, and other social content.
• Coordinate with graphic designers, video editors, content writers, PR, and other marketing team members.
• Build brand awareness and position the company effectively within the cybersecurity and technology industry.
• Track cybersecurity news, industry developments, trending topics, competitor activities, and social media trends to identify content opportunities.
• Monitor comments, mentions, messages, and audience interactions across social platforms.
• Improve organic engagement, follower growth, reach, impressions, website traffic, and lead generation.
• Analyze social media performance using platform analytics and other marketing tools.
• Prepare weekly/monthly reports covering key metrics, campaign performance, engagement, audience growth, and recommendations.
• Conduct competitor and audience analysis to continuously improve the social media strategy.
• Support paid social media campaigns and collaborate on campaign targeting, creatives, and performance optimization.
• Develop strategies for executive/leadership social media presence, particularly on LinkedIn.
• Explore and utilize AI tools for content ideation, research, copywriting, scheduling, analytics, and workflow optimization.
• Stay updated with platform algorithm changes, new features, emerging content formats, and social media best practices.

Required Skills & Experience

• Proven experience in Social Media Marketing / Social Media Management.
• Strong hands-on knowledge of LinkedIn, Instagram, Facebook, X, and YouTube.
• Strong understanding of B2B social media marketing and brand building.
• Experience creating and managing social media content calendars.
• Excellent copywriting, communication, and storytelling skills.
• Ability to create platform-specific content rather than publishing identical content across all channels.
• Good understanding of social media analytics, KPIs, engagement metrics, and reporting.
• Experience with social media management/scheduling tools.
• Basic understanding of paid social media advertising, especially Meta Ads and LinkedIn Ads.
• Familiarity with tools such as Canva and AI-based content/productivity tools.
• Strong research skills and ability to quickly understand technical topics.
• Ability to work in a fast-paced environment and manage multiple campaigns and deadlines simultaneously.

Preferred Qualifications

• Previous experience working with a cybersecurity, IT, technology, SaaS, or B2B organization.
• Understanding of cybersecurity concepts, trends, terminology, and target audiences.
• Experience managing executive or founder LinkedIn profiles.
• Experience supporting lead-generation campaigns through social media.
• Basic understanding of SEO and digital marketing.
• Experience working with marketing analytics and reporting tools.

Key Performance Indicators (KPIs)

Performance in this role may be measured through:

• Social media reach and impressions
• Organic follower growth
• Engagement rate
• Content performance
• Website traffic generated from social media
• Lead generation/conversions
• Brand mentions and visibility
• LinkedIn engagement and audience growth
• Campaign performance
• Consistency and quality of the social media content calendar

Ideal Candidate

We are looking for someone who combines creativity with analytics. The candidate should be capable of independently identifying content opportunities, understanding the cybersecurity audience, creating engaging social media strategies, and using performance data to continuously improve results.

The individual should be proactive, comfortable working in a fast-paced environment, and passionate about building a strong digital brand for TAC Infosec Ltd.