Social Media Strategist

Company Description The Cinnamon Kitchen is a plant-based food brand focused on creating healthy and delicious products that make better eating a preferred choice, not just an alternative. The company offers a range of spreads, snacks, cookies, cakes, and breads that are organic and gluten-free. All products are made with high-quality ingredients and minimal processing to ensure nutrient-dense foods. The Cinnamon Kitchen is committed to delivering treats free from preservatives and additives while promoting a nourishing lifestyle.
Role Description The Social Media Strategist is a full-time, on-site role based in Noida. This role involves developing and executing social media strategies that align with The Cinnamon Kitchen's brand and marketing objectives. Day-to-day tasks include creating and scheduling content across platforms, optimizing posts for reach and engagement, and monitoring analytics to refine strategy. The Social Media Strategist will collaborate with marketing and product teams, manage community interactions, respond to comments and messages, and support public relations initiatives and brand campaigns.
Qualifications

• Strong social media marketing skills, including platform management and campaign execution.
• Experience in content strategy and planning tailored to different social channels.
• Proficiency in social media optimization (SMO) to improve visibility, engagement, and follower growth.
• Excellent communication and public relations skills for managing brand voice and external interactions.
• Ability to analyze social media metrics and translate insights into actionable improvements.
• Familiarity with food, wellness, or lifestyle brands is an advantage.
• Bachelor's degree in Marketing, Communications, Media Studies, or a related field preferred.
• Comfort working on-site in a collaborative environment and managing multiple projects simultaneously.