Social Media Strategist

Hi there, we're Smart Interviews!

We're all about turning skills into success. Since 2016, we've helped 51,000+ students improve their problem-solving and logical thinking, securing jobs at top companies like Microsoft, Amazon, Adobe, Qualcomm, Oracle, VISA, and more.

Our journey started with Amit Bansal, an IIIT-H alumnus who previously worked at Amazon and D.E. Shaw. As a bootstrapped company, Amit's passion for transforming tech education drives everything we do. He's on a mission to bridge the skill gap and make learning practical and effective.

Together with our team, we focus on real-world training, personalized support, and mentorship to prepare you for success in the fast-changing tech industry. We're not just here to help you ace interviews—we're here to help you build a strong career!

We are now looking for a creative, proactive, and result-oriented Social Media Executive who can take ownership of our social media presence, build our student community, create engaging content, and contribute to our digital marketing and lead-generation efforts.

About the Role-

As a Social Media Executive, you will be responsible for planning and executing Smart Interviews social media strategy across Instagram, LinkedIn, YouTube, Facebook, WhatsApp, and other relevant channels.

Key Responsibilities-

Social Media Management-

• Plan, create, schedule, and publish engaging content across Instagram, LinkedIn, YouTube, Facebook, and other relevant platforms.
• Manage and maintain the social media content calendar.
• Develop content around courses, webinars, student success stories, placements, events, instructors, company initiatives, and industry trends.
• Monitor comments, DMs, mentions, and community interactions and ensure timely responses.
• Stay updated with social media trends, platform algorithms, formats, and emerging content opportunities.

Content & Creative Execution-

• Create and coordinate Reels, Shorts, carousels, posts, stories, and other short-form content.
• Write engaging captions, hooks, scripts, social media copies, and campaign communication.
• Work closely with designers and video editors to execute high-quality creatives and videos.
• Identify trending formats and convert them into relevant content for the student audience.
• Take ownership of content from ideation to publishing and performance tracking.

Campaign Management-

• Plan and execute social media campaigns for courses, webinars, workshops, events, offers, and student initiatives.
• Support campaigns aimed at lead generation, registrations, engagement, and conversions.
• Coordinate with internal teams to ensure campaigns are executed within timelines.
• Track campaign performance and suggest improvements based on data.

WhatsApp & Email Campaigns-

• Plan and execute WhatsApp campaigns for student engagement, webinar registrations, course promotions, and lead nurturing.
• Coordinate with relevant teams to create effective email campaigns and promotional communication.
• Track open rates, click-through rates, responses, registrations, and conversions.
• Continuously test and improve campaign messaging and communication.

Influencer Marketing-

• Identify relevant influencers, creators, student communities, and education-focused pages for collaborations.
• Coordinate with influencers for campaign execution and deliverables.
• Evaluate influencer performance based on reach, engagement, leads, and conversions.
• Assist in recommending influencer collaborations and budgets based on expected ROI.

Required Skills-

• 1–2 years of experience in Social Media Management / Digital Marketing / Content Marketing.
• Strong understanding of Instagram, LinkedIn, YouTube, Facebook, and WhatsApp marketing.
• Excellent copywriting and communication skills.
• Strong understanding of Reels, Shorts, Stories, carousels, and short-form content.
• Ability to identify trends and create content around them quickly.
• Basic knowledge of social media analytics and reporting.
• Familiarity with Canva or similar creative tools.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• Creative mindset with strong attention to detail.
• Ability to work in a fast-paced startup environment.

Good to Have-

• Experience in an EdTech, D2C, startup, or student-focused brand.
• Experience with influencer marketing and creator collaborations.
• Basic knowledge of Meta Ads / LinkedIn Ads.
• Understanding of SEO and content marketing.
• Experience with WhatsApp marketing platforms and email marketing tools.
• Basic understanding of lead generation and conversion funnels.
• Experience using tools such as Canva, Meta Business Suite, Google Analytics, or social media scheduling platforms.

What We Offer-

• Opportunity to work with a growing EdTech company.
• Hands-on exposure to social media, digital marketing, influencer marketing, and campaign management.
• Opportunity to work closely with Marketing, Sales, Operations teams.
• Learning and career growth opportunities.
• Fast-paced and collaborative work environment.
• Competitive compensation based on experience- Upto 3LPA.

Location: Hyderabad – On-site

10AM-7PM