Social Media Strategist

ROLES & RESPONSIBILITIES:

• Managing a high volume of daily social media posts.
• Developing a comprehensive content strategy for reels, including topics, themes, and posting schedules.
• Researching and analyzing social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
• Researching and creating brand captions and copies for all social media postings.
• Setting up and optimizing clients pages within each platform to increase the visibility of social content.
• Scheduling and monitoring postings to ensure consistent engagement on all brand handles.
• Aiding in the daily aspects of promoting brand campaigns online.
• Assisting in implementing plans to increase followers organically on popular social media websites such as Twitter and Instagram.
• Improving customer engagement and promoting social media campaigns.
• Taking care of ORM (Online Reputation Management) for brands.
• Reviewing content to ensure that it complies with relevant regulations, copyright laws, and brand guidelines.

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).
• Strong leadership and team management skills, with the ability to motivate and inspire team members.
• Excellent communication skills, both written and verbal, with the ability to convey complex ideas effectively.
• Proficiency in social media management tools, analytics platforms, and content creation software.
• In-depth understanding of social media platforms, algorithms, and best practices.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Creative thinking and problem-solving skills, with a passion for innovation and experimentation.
• Ability to thrive in a fast-paced environment, prioritize tasks effectively, and meet tight deadlines.
• Certification in social media marketing or related fields (e.g., Facebook Blueprint, Google Analytics) is a plus.
• Proven experience of 3+ years in social media marketing, with a track record of managing successful campaigns.

BENEFITS:

• Competitive salary package commensurate with skills and experience.
• Opportunities for professional development and training to foster continuous growth.
• Collaborative and supportive work environment that values innovation and creativity.
• Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.