Social Media Strategist

Job brief

We are looking for an experienced Social Media Executive to assist in the planning, execution and optimization of our online marketing efforts. Promoting products and services through digital channels is a complex procedure with great potential that becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing.

Responsibilities

• Create & execute strategies to build a lasting digital connection with consumers
• Plan, Create content and monitor the ongoing company presence on social media (Instagram, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Work in synergies with the SEO, Performance Marketing & Website teams to service the brands worked on
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using Facebook Dashboard/Instagram App insights
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements and skills

• Experience of 2-3 years
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C & B2B social media
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and presentation skills
• Experience in Microsoft Presentation, Excel
• Bachelor's Degree in Marketing