Social Media Strategist | Work from Office | South Delhi

Social Media Strategist

Position Summary

• Location: Okhla Phase III, New Delhi (Nearest Metro: Okhla NSIC, Purple Line, approx. 10 minutes)
• Experience: 02 years
• Job Type: Full-Time, Permanent
• Work Mode: Work from Office (WFO)
• Working Days: 5 days a week (Monday to Friday)
• Joining: Immediate joiners preferred
• Selection Process: In-person interview at our Delhi Head Office; may include a written assessment.

Why Join Us?
An opportunity to work with Exhibitions India Group, a brand with nearly four decades of industry presence.

Key Responsibility Areas

1. Platform Management

• Manage and publish content across LinkedIn, Instagram, X, Facebook and other relevant platforms, with a clear understanding of each platform's best practices.
• Ensure consistency, accuracy and quality of content across all social media platforms.

2. Content Creation

• Write compelling and engaging social media content focused on maximising audience reach, including creative copy and captions.
• Conceptualise creative ideas for multiple social media platforms to maximise audience engagement.
• Develop Reels, posts, news updates, announcements and other platform-relevant content aligned with audience interests.
• Conduct thorough content research to ensure all posts are accurate, informative, relevant and timely.
• Create and manage a social media content calendar to ensure planned, timely and consistent content distribution.

3. Audience Engagement

• Monitor audience interactions and respond to comments, messages and mentions in a timely and professional manner.
• Identify opportunities to increase audience engagement and build meaningful interactions with the brand.

4. Trend & Competitor Analysis

• Conduct regular competitor and industry analysis to understand market benchmarks and identify content opportunities.
• Stay updated on social media trends, formats, features and audience behaviour.
• Use relevant insights to refine the social media strategy and content approach.

5. Brand Consistency

• Ensure all social media content follows the organisation's brand voice, tone and communication guidelines.
• Maintain a consistent visual and narrative identity across all social media channels.

6. Team Coordination

• Coordinate with the Video Production and Graphic Design teams for the development of visual collateral.
• Brief creative teams clearly on content requirements, concepts, formats and timelines.
• Ensure content is delivered as per the social media calendar and campaign requirements.

Preferred Candidate Profile

Relevant Industry Experience

• Experience in social media management for exhibitions, expos, trade fairs, service-based businesses or B2B organisations will be preferred.

English Communication

• Very good spoken English communication with clear and confident articulation.

Camera Comfort

• Comfortable appearing in front of the camera for Reels, announcements, interviews and other social media content.

Idea Articulation

• Ability to clearly explain and present creative ideas, concepts and content approaches.

Reel Production Skills

• Basic understanding of Reel shooting both in front of and behind the camera, including framing, angles, transitions and basic shooting techniques.

Meme Content

• Portfolio should demonstrate experience in creating meme-based / topical social media content and an understanding of how such content can drive engagement.

Professional Competencies

The ideal candidate should be able to think of the content idea, write the copy, understand the trend, shoot basic content and coordinate its execution rather than being limited to posting content prepared by others.