Social Media Specialist

We are looking for a creative and experienced Content Lead to manage content strategy, planning, creation, and execution across digital platforms. The candidate should have strong content writing, storytelling, social media, and team management skills.

Key Responsibilities

• Develop and execute content strategies aligned with business and marketing objectives.
• Plan, create, edit, and manage engaging content for websites, blogs, social media, and marketing campaigns.
• Lead content calendars and ensure timely content delivery.
• Create compelling copy for social media posts, advertisements, email campaigns, and promotional materials.
• Manage and guide content writers, designers, and creative teams.
• Ensure consistent brand messaging, tone, and content quality across platforms.
• Conduct content research, competitor analysis, and trend monitoring.
• Collaborate with marketing, design, and social media teams.
• Optimize website and blog content using SEO best practices.
• Monitor content performance, engagement, and campaign results.
• Review and proofread content before publication.
• Generate creative ideas for brand awareness, audience engagement, and lead generation.

Required Skills

• Content Strategy & Planning
• Content Writing & Copywriting
• Social Media Content Management
• SEO & Keyword Research
• Creative Writing & Storytelling
• Content Calendar Management
• Team Leadership & Coordination
• Digital Marketing Knowledge
• Editing & Proofreading
• Brand CommunicationRole & responsibilities

Preferred candidate profile