Social Media Specialist

We are looking for a Social Media Specialist / Social Media Executive to manage and grow our social media presence across platforms including Instagram, Facebook, LinkedIn and YouTube.

The ideal candidate should have hands-on experience in social media management, content strategy, content planning, audience engagement, social media campaigns, trend analysis and performance tracking. The candidate will be responsible for developing engaging content strategies and driving organic growth and brand visibility across digital platforms.

Key Responsibilities

• Develop and execute social media strategies across relevant platforms.
• Plan and maintain monthly content calendars.
• Create and coordinate engaging social media content.
• Manage Instagram, Facebook, LinkedIn and other relevant platforms.
• Monitor trends, competitors and audience behaviour.
• Improve audience engagement and organic reach.
• Coordinate with graphic designers, video editors and content teams.
• Monitor social media performance and prepare regular reports.
• Track engagement, reach, impressions, followers and other relevant metrics.
• Support campaigns, promotions and brand-building activities.
• Stay updated with the latest social media trends, formats and platform algorithms.

Required Skills

Social Media Marketing, Social Media Management, Instagram Marketing, Facebook Marketing, LinkedIn Marketing, Content Strategy, Content Planning, Social Media Strategy, Content Creation, Community Management, Social Media Analytics, Digital Marketing, Audience Engagement, Organic Growth and Trend Analysis.