Social Media Specialist

About the Role

We are looking for a creative and proactive Senior Executive Social Media & Content with 2-4 years of experience to work closely with our Social Media Manager and co-manage the digital presence of Hanuman Das.

The ideal candidate should have experience working with personal brands, founders, influencers, thought leaders, or similar personality-led brands. Exposure to spirituality, wellness, self-development, or online courses will be an added advantage.

Roles & Responsibilities

• Co-manage Hanuman Das's social media presence along with the Social Media Manager.
• Create and execute engaging content for Instagram, LinkedIn, YouTube, and other platforms.
• Develop content ideas, calendars, captions, posts, reels, carousels, and short-form videos.
• Repurpose podcasts, videos, and long-form content into engaging social media content.
• Support podcast content planning, promotion, and distribution.
• Create basic creatives using Canva and perform basic video editing.
• Support promotion of Hanuman Das's spirituality courses, programmes, and other offerings.
• Track content performance and suggest ideas to improve reach and engagement.
• Stay updated with social media trends and new content formats.

Preferred Candidate

• 2-4 years of experience in Social Media, Content Creation, Digital Marketing, or Personal Branding.
• Experience working with a personal brand, founder, entrepreneur, influencer, thought leader, or public personality preferred.
• Prior podcast experience will be an advantage.
• Exposure to spirituality, wellness, mindfulness, self-development, coaching, or education preferred.
• Good understanding of Instagram, LinkedIn, and YouTube.
• Hands-on experience with Canva and basic video editing.
• Strong content creation, copywriting, storytelling, and communication skills.
• Creative, proactive, trend-aware, and comfortable working in a fast-paced environment.